YouTube update for attorneys: handles

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YouTube now has handles. Yes, the one with the @. 

Imagine a world without having to type in long, random strings of letters and numbers to find your favorite videos.  

Now, with handles, all you need is a short, memorable username to find what you’re looking for on YouTube. So go out there and get your firm a Handle today!

In this 2 minute video, Nicole tells you everything you need to know about this latest YouTube update. 

Video transcript

Hi, I’m Nicole with Bambiz, and today we’re talking YouTube updates. YouTube was falling in line with some other social media platforms by launching handles for YouTube creators. Ad handles will make it easier to drive traffic to your channel and establish a unique presence on YouTube.

Now, what is a YouTube handle? 

Why is it important for your practice to be on top of this? YouTube describes a YouTube handle as a new way for people to find and connect with you on the platform. Unlike channel names, handles are unique to each creator. This will make it easier for people to find you and your practice on YouTube. Now, these new handles will become a part of your channel. This is how current and potential clients will find you

In most cases, if you have 100 subscribers, you were given a personalized URL that will become your handle. On the off chance that you don’t have a unique URL, you will be given a randomized handle that you can go in and change later to fit your channel. Now, what can people do with handles? How can you use this in your practice? You can be tagged in shorts and tagged in other videos. People can find you easily on YouTube, and you can connect with other YouTube communities. Need help on where to start with making videos? (Watch: Easily Create Videos For Your Website in Minutes)

Now, when can you get a handle?

As long as your email address in your YouTube channel is up to date, you will get an email when you’re allowed to change your handle. You will also get another notification in the YouTube studio if you’re in there as well. So make sure those are up to date and that you’re checking them frequently. 

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You want to make sure that you’re on top of this as soon as possible. Because handles are personalized and unique, and once someone else has taken a name that’s very similar to your firm or the same as your firm in a different state, you are no longer allowed to have that access. They claim that, so you want to make sure that you’re on top of it as soon as possible.

This is a really great update for your practice. And for attorneys really looking to get themselves known on YouTube. You can link these across all of your social media channels. And connect everything together, making it the simplest process for your clients to find you.

Need help with YouTube?

If your practice is having a hard time getting started on YouTube, or you’re simply just struggling to grow on the platform, schedule a call with us today. 

We help Elder Law and Estate Planning Firms of all sizes with YouTube and Social Media. Call our team at (407) 974-6464 or click here to learn more.

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