As the world recovers from the pandemic, elder law and estate planning workshops are making a strong comeback.
In this episode, we have two special guests. First, we explore the world of workshops, offering valuable insights to help you make the most of these events. Whether you’re a seasoned pro or just getting started, we’ve got practical tips to boost your workshop success.
But are you ready for that rapid growth through your workshops?
Our second guest experienced in business development, shares valuable insights on achieving growth and how to keep the momentum going.
In this special two-guest episode, we first explore the world of workshops, offering valuable insights to help you make the most of these events. Next, with our second guest, we will talk about what to do when your law firm experiences rapid growth.
Part 1: Workshops
Our first guest covers the winning details of what makes our clients successful with their workshops.
Video vs. Image Ads
When it comes to advertising your workshops, video content tends to outperform static images.
Actionable Tip: Whenever possible, opt for video ads. Make sure your videos include a compelling Call to Action to encourage engagement.
Crafting Persuasive Ad Messages
Begin your ads with a captivating question or statement that will grab their attention and encourage them to click to learn more.
Actionable Tip: Hook your audience by addressing their primary questions or pain points right at the beginning of your ad.
Ad Frequency: Quality Over Quantity
Resist the urge to flood your audience with numerous workshops and ads. This will eventually backfire.
Actionable Tip: Set a schedule of one or two workshops per month to keep their interest in you going.
Consistency in Landing Pages
Ensure your landing page has the same tone of voice as your ad content. If you want to sound urgent, make sure both your ad and landing page sound urgent.
Actionable Tip: Maintain a harmonious connection between your ad and landing page to eliminate confusion.
Now that your workshops are rolling and people are converting, how do you handle the growth?
Part 2: Growth
Our second guest, experienced in business development and growth, shares valuable insights on achieving your growth goals, whether you’re a solo practitioner or managing a law firm.
Preparing for Growth
Before taking the leap, assess your practice’s capacity for expansion. Are you ready for rapid growth? Consider your current workload, available resources, and team capabilities.
Actionable Tip: Evaluate your firm’s readiness for growth—can you efficiently manage additional clients without compromising the quality of service? Is your staff ready for it?
Work smarter, not harder, at your law firm by using technology. Voice recognition through ChatGPT can significantly reduce the time spent on manual typing.
Actionable Tip: Consider delegating routine tasks to virtual assistants. And don’t be afraid to let ChatGPT handle the tedious tasks.
Creating a Virtual Workforce
Virtual assistants and remote workers offer flexibility and specialized skills that can complement your practice.
Actionable Tip: Explore global talent pools through platforms like Fiverr or Upwork to find the right virtual team members for your needs.
Goal Setting and Accountability
Set well-defined goals for your practice’s growth. Regularly review your progress towards these objectives. Seek guidance from mentors or advisors to help you stay on course.
Actionable Tip: Document your goals, establish key performance indicators, monitor your progress, and reach out for an outsider’s point of view.
Everyone wants to grow, but it takes strategic planning and forward thinking to make it happen.
By adding workshops to your monthly marketing routine, you reach the generation needing this information. And once your practice is growing through workshops, use the tips from this episode to make your growth unstoppable yet attainable.