Today I want to go over some venue selecting strategies to consider when you’re planning your next Estate Planning or Elder Law workshop.
As far as the actual venue itself, it really doesn’t make any difference to us (if we’re doing your marketing) where you’re holding it. We have attorney clients all over the country that do these events at their office in a conference room all the way up to a hotel with over 100 people attending. So that could be a dinner conference at Ruth’s Chris, a library, a community center — it really doesn’t matter.
There is one thing that does make a difference, which is the state of mind that your attendees are in when they actually come to your event. You want to make sure that nothing negative is going on in their lives — as much as you can — when you’re hosting the event.
What we’ve found is to make the venue selection easily accessible.
So here are 3 tips I have to share:
The venue should be on the ground level.
Some of the older clients, they don’t necessarily want to take the elevator or stairs. Make sure that they can get in and out very easily at the venue.
Make parking easy.
Parking garages, having people pay for parking, those are some things that, especially with the elderly, they get frustrated. They might not even come if they realize that they have to park in a parking garage across the street. Make sure that parking is very easy, they can get in and out of there without any issues.
Have clear signage.
When somebody actually attends, make sure that there’s a greeter or somebody that’s welcoming them at your venue. They should know exactly where they need to go, they don’t need to be guessing or getting lost.
Not having all of those things will put negativity in their mind. You want them to come with an open mind and a positive attitude. Again, easy, hassle free, and exciting. Those are the things that you need to be considering when you’re selecting your venue.
Your goal is to get the attendees in the right state of mind so that they’re able to consume your message with a positive attitude. That way it’ll be easier for you to convert those attendees into consultations and clients.
Hopefully, that helps you with the venue selection process if you have any other questions you’d like us to go over with you from the best practices that we’ve observed working with Estate Planning and Elder Law attorneys all over the country, please reach out to us.
To learn more about how we can help with your Elder Law or Estate Planning firm’s marketing, schedule a free 15-minute call with us.