Which Age Group Spends the Most Time on Media
Pop quiz: which age group spends the most time on media every day more than any other group?
Some would think it would be the techno-savvy millennials, being that they were the ones raised in the big technology boom. But according to The Nielson Total Audience Report, it is actually the seniors who spend more time on media than any other age group.
This means that people aged from 50-64 are most likely to be in front of a screen, whether it be a TV screen or a smartphone. Which means that if you want to reach out into the community to find potential clients for your firm, then having an online presence is the way to go.
Here are 3 easy ways to reach this age group through online marketing:
1. Make your website content user-friendly for smartphones
2. If you haven’t already, create a Facebook account
3. Create advertisements online to target this age group
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us
Jim’s mission with Bambiz is to help Elder Law and Estate Planning attorneys get more clients and grow their business. He was awarded the Tampa Bay Business Journal Top Up and Comer Under 30 and is a Certified Digital Marketer. Jim is also passionate about running and fitness, having completed over 26 full marathons in three continents.