Pop quiz: which age group spends the most time on media every day more than any other group?
Some would think it would be the techno-savvy millennials, being that they were the ones raised in the big technology boom. But according to The Nielson Total Audience Report, it is actually the seniors who spend more time on media than any other age group.
This means that people aged from 50-64 are most likely to be in front of a screen, whether it be a TV screen or a smartphone. Which means that if you want to reach out into the community to find potential clients for your firm, then having an online presence is the way to go.
Here are 3 easy ways to reach this age group through online marketing:
1. Make your website content user-friendly for smartphones
Make your website easy to read (large print option is a plus), with clear actions to click on. Keep it simple.
2. If you haven’t already, create a Facebook account
Post daily so people can see that you are connected. Extra credit if some posts are personal ones (people love seeing authenticity).
3. Create advertisements online to target this age group
Don’t have the time to do this? Hire a marketing team like Bambiz, and we can take care of it for you.
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.