Which Age Group Spends the Most Time on Media

Pop quiz: which age group spends the most time on media every day more than any other group?

Some would think it would be the techno-savvy millennials, being that they were the ones raised in the big technology boom. But according to The Nielson Total Audience Report, it is actually the seniors who spend more time on media than any other age group.

This means that people aged from 50-64 are most likely to be in front of a screen, whether it be a TV screen or a smartphone. Which means that if you want to reach out into the community to find potential clients for your firm, then having an online presence is the way to go.

Here are 3 easy ways to reach this age group through online marketing:

1. Make your website content user-friendly for smartphones

Make your website easy to read (large print option is a plus), with clear actions to click on. Keep it simple.

2. If you haven’t already, create a Facebook account

Post daily so people can see that you are connected. Extra credit if some posts are personal ones (people love seeing authenticity).

3. Create advertisements online to target this age group

Don’t have the time to do this? Hire a marketing team like Bambiz, and we can take care of it for you.

In Conclusion

At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.

To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.

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This is an example of our monthly YouTube content.

Every month we will provide you the top 4 trending YouTube topics (keywords) related to Elder Law & Estate Planning. These are things that your potential clients are already searching for!

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These are examples of the e-newsletters that we create for our clients.

With our email management service, we create and send a weekly e-newsletter to your contact list. We brand it with your colors and logo, and it looks like it comes straight from your firm.

This is an example of the emails in our nurture sequence. 

With our email management service, we create you both sales and nurture email campaigns that follow up with all new potential clients for 2 months.

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