Do you wonder if you’re saying the right (or wrong) thing in your paid ad?
In this podcast episode, we are going to tell you what we tell our clients to say in their videos. This script is so simple, yet it’s highly effective.
BONUS: What’s the best ad we have ever ran for a client? Listen to the end to find out!
Jim’s new book “UNSTOPPABLE GROWTH: Marketing Mastery for Estate Planning & Elder Law”:
Episode Summary
This podcast episode emphasizes the importance of leveraging Facebook to connect with your target audience of older individuals and extended families. Amie provides insights into creating compelling paid ads that resonate with the audience without being salesy.
The Script
The key is to focus on the audience’s concerns and capture their attention by addressing their worries about long-term costs and the protection of assets. Amie shares a proven script that starts with engaging questions and offers an invitation to a free workshop or consultation.
One Of The Best Ads We Have Ever Ran
Amie shares a clip from Bambiz CEO, Jim Blake, who mentions a unique ad approach called the “birthday ad,” where attorneys offer a free consultation as a birthday gift to targeted individuals.
New Book Announcement!
Amie concludes the podcast by mentioning a book written by the agency’s CEO, Jim Blake, specifically designed for elder law and estate planning attorneys looking to enhance their marketing strategies.
The book covers various topics such as paid ads, SEO, and social media, offering actionable steps for readers to implement.
