Unlock the Power of Workshops for Your Practice

Marketing is a big piece of the puzzle in growing your elder law or estate planning practice. Have you thought about adding public speaking or workshops into your mix? If you haven’t yet, it’s time to start. And if you are already on it, let’s make sure you’re squeezing every bit of potential out of these opportunities.

Workshops are fantastic for meeting potential clients. You might not see a signup sheet fill up right after, but you’re spreading the word about what you know and what you do. Here’s how to make those workshops work overtime for you:

 

1. Plan Your workshop

First, decide on your topic and pick the appropriate venue.

You want to make sure the venue is easily accessible for potential attendees. Consider having the workshop on multiple days and times to find what works best for your area. Then, let the world know!

Share the news on social media, send details to local libraries, and use other platforms to tell people about the workshops you’ve got coming up.

 

2. Get Ready to Speak

Make sure you’re sharp on the subject. Practice your talk, maybe even record it, and then fine-tune any parts that don’t sound just right.

 

3. Shine at the workshop

Seniors tend to show up early, so be prepared ahead of time. Handing out goodie bags with useful info is a great touch. It’s also a super way to greet people personally.

Don’t forget to hand out feedback forms during the event. Ask attendees to fill them out in exchange for a free consultation offer. Make sure you collect these forms before everyone heads home.

 

4. Follow-Up is Key

After the workshop, reach out to those who gave you their details. A personalized email goes a long way, even if it’s sent individually without using their name. No email? A quick phone call can also do the trick of setting up a free consultation.

 

Making the Most Out of Workshops

Every step you take should aim at making attendees feel valued and understood. It’s about showing them you’re there to solve their problems, not just to showcase your expertise.

Workshops can be a powerhouse in your marketing strategy, especially when you follow these steps diligently. It’s all about creating a connection and showing you care.

 

Looking to Boost Your Elder Law or Estate Planning Practice?

At Bambiz, we specialize in social media marketing strategies designed specifically for elder law and estate planning firms. We know what it takes to grow your practice and can help you expand your reach.

Interested in learning more? Schedule a free 15-minute call with us today. Let’s explore how we can help your practice thrive.

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8 Tips to Host Outstanding Workshops

Workshops Webinars

This free guide includes the best practices you need to know if you are hosting Elder Law or Estate Planning workshops.

This is an example of our monthly YouTube content.

Every month we will provide you the top 4 trending YouTube topics (keywords) related to Elder Law & Estate Planning. These are things that your potential clients are already searching for!

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These are examples of the e-newsletters that we create for our clients.

With our email management service, we create and send a weekly e-newsletter to your contact list. We brand it with your colors and logo, and it looks like it comes straight from your firm.

This is an example of the emails in our nurture sequence. 

With our email management service, we create you both sales and nurture email campaigns that follow up with all new potential clients for 2 months.

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