Marketing Tools and Software your Elder Law firm should be using
Elder law firms often target audiences that are middle-aged or older. Some are adults with senior parents or loved ones who need care and legal protection. Other potential clients are retirees planning for their end-of-life needs and estate management. Reach out to them using the right tools and software for your practice.
In decades past, older clients were often uncomfortable using the internet and might have found attorneys using the Yellow Pages or referrals from friends and colleagues.
Today’s forty-somethings grew up using computers and relying on e-commerce and social media in their daily lives. And because many seniors now use the internet to save time, even a small law firm must have a website that:
· reinforces the firm’s brand image
· introduces the firm’s attorneys to their target audience
· generates inbound web traffic
· connects website visitors to a client intake and sales process in an efficient manner
Why Do Law Firms Need Marketing Tools?
A modern law firm must reach clients effectively and focus its advertising dollars on campaigns and media that produce results. If your practice does not have the appropriate online promotional strategy for advertisements, you will lose market share to the competition.
Photo and Video Editing Software
Clients turn to attorney websites for information, even if they are not ready to seek representation. If your website has clear and engaging content, it will demonstrate to viewers that your elder law practice is knowledgeable about federal and state laws, approachable, respectful, confident, and experienced.
Web Hosting With WordPress
Often, the first impression that new clients have of a law firm is reading an online ad or a law firm’s landing page. Bambiz recommends that law firms use WordPress to host their web pages rather than Wix, GoDaddy, or other drag-and-drop web builders.
WordPress is a leading provider of web hosting services for businesses. Other programs focus on particular aspects of web development. For example, ClickFunnels specializes in developing landing pages that work as sales funnels to draw in customers.
WordPress sites are easy to use, develop, and customize. The web analytics and statistics WordPress provides help businesses:
· evaluate the success of their marketing efforts
· manage and update web content
· monitor who visits their web pages
· coordinate their web pages with the overall marketing strategy
Your website will also benefit from search engine optimization (SEO) to ensure your landing page shows up at the top of search results when people use search terms like “elder care,” “elder law attorney,” and “senior citizen lawyers.” A good SEO plan helps your practice stand out from all the other lawyers.
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Automated E-mail and Social Media Scheduling
The marketing efforts of modern law firms can’t succeed unless they convert online contacts and leads into long-term business relationships that generate revenue. Once someone has seen your website and shown interest, you need a way to reach clients with automated follow-ups, newsletters, and updates on cases and legal proceedings.
Your social media campaigns also need frequent updating to capitalize on trending hashtags, focus on content that matters most to your client base, and make sure that your business sticks in the mind of your audience.
Tailored Facebook, Twitter, Instagram, and e-mail campaigns allow you to send the right message to the right person at the right time, helping you generate leads and cultivate business relationships.
Law Firm CRM
Customer relationship management (CRM) is crucial for attorneys. The attorney-client relationship depends on trust. Your client intake process should be welcoming, compassionate, and personal.
A one-size-fits-all communication style does not work for the 21st century. CRM software such as Clio, HubSpot, and Salesforce helps your firm interact with visitors as real people, not just leads. When it’s obvious to clients that your firm treats them as individuals, they are more likely to reciprocate with loyalty.
Some programs like Keap integrate web development and customer relationship tools, leveraging your website to build personal connections with clients.
Marketing Tools and Software for Elder Law Firm Operations From Bambiz
Gain more revenue, expand your market share, and grow your law practice with effective tools and innovative approaches to web development, outreach, lead management, and other crucial aspects of online marketing.
We help Elder Law and Estate Planning Firms of all sizes. We’ll help you turn each marketing idea and vision for your firm into a concrete plan for marketing success. Call our team at (407) 974-6464 or click here to learn more.
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