The Money Is In The List, with John Bellingham

If you want to tap into a goldmine of future revenue, look no further than your email list. 

Chances are, you have a newsletter, with a list of email contacts to send to. But how do you turn those email contacts into paying clients? John Bellingham, founder of Proven Flows and long-time expert in email marketing, is here to walk us through the entire process, from beginning to finish. 

If you’re struggling to convert your email list, this interview is for you. 

Connect with John on LinkedIn here

Episode Summary

In this episode of the podcast, our guest, an expert in email marketing, shares valuable insights on how service-based solopreneurs, particularly in the elder law and estate planning industry, can effectively attract clients through email marketing.

The episode emphasizes the power of email as a personal and versatile channel that allows businesses to build strong relationships with their audience. The significance of lead magnets and email sequences in converting email contacts into loyal clients is highlighted.

Discovering the Perfect Lead Magnet

The guest advises creating lead magnets that address specific challenges and pain points of the target audience. By analyzing what keeps potential clients awake at night and designing solutions to their problems, businesses can attract the right audience to their email lists.

Building Relationships and Providing Value

When offering lead magnets, the focus should solely be on providing value to the audience rather than promoting oneself. The importance of delivering a complete and actionable solution to the subscriber’s problem is emphasized. Building trust through valuable content can lead to better engagement and eventually convert leads into clients.

Harnessing Passive Income Potential

Businesses possess a wealth of knowledge that can be transformed into passive income streams. Creating valuable digital assets, membership packages, or educational courses can generate additional revenue while providing ongoing support to clients.

Experimenting and Adapting Lead Magnets

The guest advises having multiple lead magnets to cater to different segments of the target audience. Businesses should experiment with different formats, such as webinars, eBooks, or videos, and observe which lead magnets resonate best with their subscribers.

The Power of Email Sequences

An email sequence, designed to complement the lead magnet, is vital to building a strong relationship with the audience. Consistently delivering valuable content over several weeks helps establish trust and positions businesses as credible experts in their field.

Implementing a Robust Email Marketing Platform

To make things easier, businesses should invest in an email marketing platform that’s user-friendly. The recommended platform is known for its simplicity and effectiveness in automating the email marketing process.


By implementing the strategies shared in this podcast episode, businesses in the elder law and estate planning industry can transform their email marketing efforts. Crafting valuable lead magnets, delivering engaging email sequences, and providing ongoing support can turn leads into loyal clients. Remember, email marketing is an ever-evolving journey that requires experimentation, adaptation, and commitment to building long-lasting relationships with the audience.

To learn more about how we can help with your Elder Law or Estate Planning firm’s marketing, schedule a free 15-minute call with us.

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8 Tips to Host Outstanding Workshops

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This free guide includes the best practices you need to know if you are hosting Elder Law or Estate Planning workshops.

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With our email management service, we create you both sales and nurture email campaigns that follow up with all new potential clients for 2 months.

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