We work with Elder Law and Estate Planning attorneys all over the U.S. It’s safe to say we have seen a LOT of websites.
Unfortunately, the #1 mistake we see over and over is this:
The website is confusing. Any distraction or barrier you put in a potential client’s way costs you money.
Potential clients only care about one thing: Can you help me solve my problem and how do I purchase the solution?
Our Bambiz websites do this:
So, what’s the secret sauce?
- Make the POTENTIAL CLIENT the hero of your website. Use story-telling techniques to speak directly to them about their problems, and how your firm can help. Just like a book, a great website is about the reader, not the writer.
- START with the END goal in mind. Always plan out your Call to Action (CTA) items that get potential clients to take a “next step” and engage with your practice.
Our websites attract your ideal client and make it easy for them to become a customer.
It’s time to upgrade your website from a business card to a sales tool.