Why Workshops & Webinars Will Save Your Practice This Summer

Introduction

Summer is often seen as a downtime for many businesses, but for estate planning and elder law attorneys, it’s a golden opportunity to engage with your community and potential clients.

Hosting in-person workshops or webinars during these months can keep the momentum going, ensuring your practice remains top-of-mind.

 

The Power of Personal Connection

In-person workshops offer a unique advantage: personal connection. In the realm of elder law and estate planning, trust and comfort are paramount.

By meeting face-to-face, you foster trust more effectively, answering questions on the spot and tailoring your advice to the specific concerns of attendees.

This direct interaction builds stronger relationships and often leads to higher conversion rates from prospect to client.

 

Leveraging Technology through Webinars

Not everyone can attend in-person events, especially during the summer when people travel.

Webinars bridge this gap. They allow you to reach a broader audience, including those who might be on vacation but still interested in planning for their future.

Plus, webinars can be recorded and reused as valuable content on your website or social media, serving as a continuous lead-generating tool.

 

Don’t Pause Your Marketing – Adapt It

If organizing events doesn’t fit your summer plans, don’t pause your marketing efforts—adapt them. Consider running targeted ads to promote a lead magnet, such as a free guide on estate planning or an elder law checklist.

This strategy keeps your practice in the public eye and continuously nurtures potential clients by providing them with valuable resources.

Benefits of Continuous Marketing

Here are a few reasons why maintaining your marketing efforts over the summer is crucial:

  • Consistency: Regular engagement increases your brand’s authority and helps maintain a steady flow of leads.
  • Seasonal Needs: Summer might bring unique legal needs, such as planning for travel or managing estate issues after family gatherings.
  • Less Competition: Many firms slow down in summer, so your continued presence will stand out more in the marketplace.

Summer doesn’t mean slowing down—not for your legal needs or your business growth.

At Bambiz, we specialize in marketing for elder law and estate planning attorneys.

Whether you’re looking to host a workshop or a webinar or optimize your online presence, we’re here to help amplify your reach.

Interested in boosting your practice this summer? Schedule a free 15-minute call with our team today and keep your marketing efforts thriving all season long.

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8 Tips to Host Outstanding Workshops

Workshops Webinars

This free guide includes the best practices you need to know if you are hosting Elder Law or Estate Planning workshops.

This is an example of our monthly YouTube content.

Every month we will provide you the top 4 trending YouTube topics (keywords) related to Elder Law & Estate Planning. These are things that your potential clients are already searching for!

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These are examples of the e-newsletters that we create for our clients.

With our email management service, we create and send a weekly e-newsletter to your contact list. We brand it with your colors and logo, and it looks like it comes straight from your firm.

This is an example of the emails in our nurture sequence. 

With our email management service, we create you both sales and nurture email campaigns that follow up with all new potential clients for 2 months.

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