Start Every Video with This…

Begin your video by saying the WRONG thing and you’ll lose your viewer. 

So, then how do you begin?

In this episode, you’re going to learn the secret hook of how to start every single one of your videos to get your viewers hooked. Plus, we provide some real examples you can use for your law firm’s videos.

At Bambiz, our marketing helps Elder Law & Estate Planning attorneys get in front of quality clients. Check us out at

Episode Transcript

You’re pumped! You’re about to shoot your next video for YouTube. You have your mic plugged in, you have your lights turned on, you have your whole background set up, and you know exactly what your topic is going to be about. You’re excited, your kids are locked in their bedroom that way you can have some peace and quiet to record your video.

I’m just kidding or am I? Anyway you hit the record button on your phone you sit down and you realize you’re in the headlights, you have no idea how to start your video, you know what you want to talk about you just don’t know how to get from point a to point b,  am I right? 

As you’re sitting there and thinking oh man “ how am i going to start this video”, “what do i say without sounding boring”, “is this going to be interesting enough for them to want to watch the rest of my video?” We’ve been there, wouldn’t it be amazing if we could all start our videos out the right way. 

Well in this episode, that’s exactly what we’re going to talk about. I am going to tell you exactly how to start your elder law or estate planning videos. You don’t have to think about it anymore,  if you start every video this way you’re going to be set. Every video is going to be guaranteed to have a great start.

Welcome to elder law growth the podcast for all things marketing for your elder law and estate planning law firm. In our podcast, you’ll get all the tools and skills that you need to market your own elder law or estate planning law firm without wasting all your money. I’m Amie Hearst, I’m the marketing manager here at Bambiz. 

In this episode, I’m going to be telling you everything you need to know and how to make that first sentence amazing in every video. I’m going to take the guesswork out of it for you and give you that hook. It’s so much easier than it sounds. Let’s dive in. 

First impressions can make or break it we all know this but video is no exception. It’s actually even harder in video to make a perfect first impression because people can make a snap judgment.

They’ll be within the first eight to ten seconds they’ll decide nah, I’m just gonna watch the next video. As if that’s not hard enough, as elder lot or estate planning attorneys, whichever group you’re in, you guys have an even greater challenge all together because you’re not really talking about anything super sexy. You are talking about Medicaid, IRAs, and nursing home costs that’s not exactly sexy. So you have to come up with a way to start out your videos that’s not only interesting but will actually entice the listener to want to listen without feeling intimidated or bored.

How do you start off your educational video without losing your audience? There is a way. First, I’m gonna tell you exactly how to not start your videos. Do not start the first sentence in your video about you it should, not be about your law firm, it should not be your logo, it should not be your fancy music, and all this fancy introduction. It should not even be you explaining what your video is about!

You are probably thinking that pretty much rules out everything. The first sentence in your video, the very first thing that comes out of your mouth, needs to be a story question. Notice, I didn’t just say any old question. I’m talking about story questions, everyone can relate to a story. So what’s a story question? A story question is basically a question that the listener can automatically put themselves into. These are specific questions or specific examples that the listener or the watcher of your video can say, “Oh my gosh I know someone who’s actually asked that” or “Oh I’m actually asking that question.”

The first sentence needs to be a story based question, it’s gonna have that hook and it’s gonna hook them. So let’s try this out, most attorney videos start out something like this, “In this video or in this episode I’m gonna tell you what married couples can do with their estate plan.”

Now that’s helpful information and people really need to hear that however, it’s kind of boring so we need to reframe that and start off with a story based question. So instead we can say, “Can Nancy disinherit her husband and leave him absolutely nothing?” Now that’s juicy and you know people out there are asking that question. Can you disinherit your spouse from your will?

It’s not only specific but it’s relatable and it’s a question that you know people are asking. It’s a scenario, it’s a story based question

After your story based question you can talk about what your video is going to be about and how you’re going to educate them. That’s when you go into how helpful you’re going to be and what you’re going to educate them on because that’s really good stuff that you need to tell in the first part of your video but it’s just not the first sentence. The first sentence needs to be a story based question.

If you want to learn more about marketing for your elder law or estate planning law firm please visit our website Thanks for listening to the elder law growth podcast the place to be for all things marketing for elder law and estate planning law firms. If you liked this podcast please leave us a review wherever you are listening to this podcast. And if you’d like to outsource your marketing to our team go to and book a free call with us today.

To learn more about how we can help with your Elder Law or Estate Planning firm’s marketing, schedule a free 15-minute call with us.

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