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Laptop glowing with a conversational answer on a walnut desk in a law office at dusk

Reach the clients
asking AI first.

Labeled placements inside AI answers, tested before you commit. More people ask ChatGPT who to call before they open a search page. ChatGPT Ads puts your firm in that answer as a clearly labeled placement. We check eligibility, model the cost per booked consult, and run it as a defined test with a stop or go decision at the end.

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Starting at $1,250/monthAd spend paid directly to the ad platform.

“Eligibility checked before a dollar is spent.”“A test with a decision date, not an open retainer.”“Paid results reported separately from organic visibility.”“Measured by booked consults, not impressions.”“Run by the same team that earns your organic AI visibility.”“Eligibility checked before a dollar is spent.”“A test with a decision date, not an open retainer.”“Paid results reported separately from organic visibility.”“Measured by booked consults, not impressions.”“Run by the same team that earns your organic AI visibility.”
Where you are

Where does your firm stand on AI advertising?

Most firms sit in one of three places. What we recommend looks different in each, and in one of them the right answer is to wait.

Not sure where you fit? Book a strategy call. We will review eligibility first and tell you straight whether AI advertising belongs in your plan.

The shift

What changes when AI advertising is run as a test with a decision at the end.

Eligibility first, spend second

Access is limited to approved advertisers. We confirm it before a proposal becomes a media plan, and we say no when the fit is not there.

Paid and organic reported as two separate results

A labeled placement does not buy a better organic recommendation. Both numbers appear on your report, each attributed to what actually produced it.

Creative written for a conversation, not a keyword

The prompt is a sentence, not a two-word query. We write for the question a person actually asked, which is a different craft than bidding on keywords.

A defined end, with numbers

Every test has a date and a cost per booked consult ceiling. At the end you get a scale or stop recommendation you can act on, not a longer invoice.

One test. Two outcomes.

Either it earns its place in the plan, or we close it out cleanly.

We model what a booked consult would cost before the first impression serves, agree on the number that decides it, and run the test against that. If it clears, we scale it in measured steps. If it does not, we shut it down, keep what we learned, and move the budget to the channel that will do more for your firm.

Eligibility. Test. Numbers. Decision.

FAQ

Questions firms ask before they test AI advertising.

ChatGPT Ads work best for practice areas where prospective clients seek guidance on sensitive, research-heavy decisions. We have deep experience structuring campaigns for estate planning, elder law, probate, and asset protection, while evaluating opportunities for personal injury and business law. If prospective clients in your market use conversational AI to explore their legal options, a controlled test can determine whether the placement delivers qualified consults.

Where this fits

AI advertising is one door. These are the others.

A paid placement works best on a firm that is already legible to AI. If your site and content do not yet explain what you do and where, the organic work is the better first dollar.

Let's talk

Find out whether AI advertising belongs in your plan.

Bring your practice area and your intake numbers. We will tell you whether ChatGPT Ads is worth testing for your firm, what a booked consult would cost, and what we would run first. If the honest answer is not yet, that is what you will hear.

Book a Strategy CallExplore Our Other Services

Starting at $1,250/monthAd spend paid directly to the ad platform.