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Is Click Fraud Costing You?

Is Click Fraud Costing You?

If you advertise using Google Ads you might have heard about click fraud. This is when your competitor clicks on you Google Ads simply to waste your daily ad budget. Studies have shown that between 2016 and 2018 over $7 billion was wasted on fraudulent clicks.  What...

Promote and Optimize Your Videos – Part 2

Promote and Optimize Your Videos – Part 2

In part one of this series, you learned how to optimize your videos before you simply slap them online. Just like optimizing your videos, promoting your videos is also crucial for their success and not something you should just hope for the best. Your videos will...

What Does Google Want From Your Law Firm Website?

What Does Google Want From Your Law Firm Website?

Many attorneys want to understand just what it is that Google wants so that they can increase their website rankings in a search, which in turn, drives more business their way. For that to happen, there are two main principles that must be understood – Google's...

7 Reasons Why Your Digital Marketing Needs To Be Top Priority

7 Reasons Why Your Digital Marketing Needs To Be Top Priority

More than ever before, businesses are tapping into everything the digital world has to offer. Studies show that internet usage by adults has risen by over five percent in the last three years. This means that it is more important than ever to be sure your online...

{Video} How To Turn a Negative Review into a Business Booster

{Video} How To Turn a Negative Review into a Business Booster

  Negative reviews. For most people, just seeing those two words make them cringe a little on the inside. It's one thing to see a negative review about yourself, but what if someone posts a harsh review about your business? Something must be done since it's your...

Expert Interview with Interactive Legal Elder Law College

Expert Interview with Interactive Legal Elder Law College

For this month’s expert interview, we spoke with Vanessa Kanaga, President at InterActive Legal, along with Scott Solkoff, the Principal behind Elder Law College.Throughout these two companies and their partnership, they provide a seamless solution for attorney...

Stop Posting Static Content

Stop Posting Static Content

Video transcript as follows: All right, thanks so much for being a part of our marketing coaching session. This month I wanted to talk a little bit about an issue that a lot of people are probably facing if they are running their own ads for their estate planning or...

8 Benefits and Mistakes to Avoid with Social Media

8 Benefits and Mistakes to Avoid with Social Media

Social media platforms and search engine optimization work together to improve your law firm website rankings. However, plenty of firms make mistakes in how they handle their social media marketing efforts. Below, we’ll explain the benefits of engaging with potential...

1 Hour and You Can Manage Your Law Firm’s Facebook Page

1 Hour and You Can Manage Your Law Firm’s Facebook Page

Being an attorney, your plate is already full of responsibilities. How much time can you honestly spend on social media? Not a whole lot. This is one of the big problems many in your field face. Although it may seem insignificant, social media is a must. Because that...

How to Not Wreck Your Online Reputation in an Instant

How to Not Wreck Your Online Reputation in an Instant

We hear it everywhere: character is more important than your reputation. Why? Because your character is who you actually are, while your reputation is simply what other people think of you. However, in the world of business, especially law, it is your reputation that...

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