Social Media for Law Firms | The ONE Strategy You Need in 2023

In 2023, there is ONE THING that matters more than anything else on social media.

Apply this ONE strategy to your law firm’s social media accounts, and you’ll be sure to be seen and become the authority online.

In this podcast episode, you’ll learn:

✅ What happens when you post TOO MUCH

✅ What happens when you don’t post enough

✅ What’s the ONE strategy you need for 2023

✅ What your future clients want to see from you

Share this episode with whoever is doing your social media for your law firm because it’s full of valuable advice that will help you succeed in 2023 and beyond.

And if you’re not doing anything on social media, you should be! Check out our social media services for attorneys. From inexpensive DIY options to done-for-you services, we have you and your law firm covered.

Episode Summary

In this episode, Jason Navarro shares a mind-blowing story about his 11-year-old niece who unknowingly achieved YouTube success through consistency. Despite not knowing much about YouTube analytics or optimization, his niece’s videos of her dog garnered thousands of views simply because she posted consistently.

Unpacking Consistency in Social Media

The podcast delves into the importance of consistency in social media, particularly on platforms like YouTube. Host Amie Hurst, along with sales expert Jason and social media manager Nicole share their insights and experiences. They emphasize that consistency is key in building credibility and attracting clients through social media.

Jason shares his personal story of moving to Las Vegas and starting a career in marketing. Through consistent posting and building his brand, he quickly moved up in the industry. However, when he became lazy and inconsistent, his opportunities and income declined. Nicole adds that while consistency is crucial, it’s also essential to find a sustainable posting schedule to avoid burnout.

The Pitfall of Inconsistent Posting

The podcast addresses the common issue of law firms and other professionals starting strong on social media but quickly losing momentum and disappearing. 

Jason and Nicole stress the importance of setting realistic posting schedules and sticking to them for the long term, rather than overwhelming oneself with excessive content creation.

Case Study: Balancing Consistency and Overwhelm

A case is presented where an attorney initially posted excessively on YouTube, which led to a decrease in views and subscribers. By dialing back to a more manageable schedule, the client managed to reclaim some lost engagement. This case emphasizes the importance of finding a balance between consistency and overwhelm to sustain audience interest.

The Time-Saving Benefits of Consistent Posting

The episode also discusses the time-saving benefits of consistent posting. By addressing common questions and concerns in recorded videos, professionals can reuse and share this content with potential clients, effectively showcasing their expertise and attracting new business.

Inspiration from a Successful Estate Planning Attorney

The podcast concludes with a reference to Paul Rabalais, a successful estate planning attorney on YouTube, who started by answering common questions and providing valuable content. 

His story (covered in the episode: Grow Your YouTube Channel) serves as an inspiration for attorneys looking to build their online presence through consistent posting.

Embracing Consistency in Social Media

In summary, this podcast episode highlights the power of consistency in social media and the pitfalls of both inconsistency and excessive posting. It provides valuable insights and practical tips for attorneys and professionals looking to attract clients and grow their online presence.

To learn more about how we can help with your Elder Law or Estate Planning firm’s marketing, schedule a free 15-minute call with us.

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