Workshops, Webinars & Lead Magnets
Fill online webinars or in-person workshops with high quality attendees ready to use your services, with better ROI than direct mail or newspaper ads.
Are you trying to:
- Offer online live or on-demand webinars for your Elder Law or Estate Planning Practice
- Fill a room with qualified potential clients for an in-person workshop or seminar
- Promote downloadable resources (lead magnets) such as e-books or guides
We can help you not only reach, but exceed your goals. Watch the video below to learn more.
Play Video
Step 1
We build a professional marketing campaign for your practice. It starts by using paid social media ads — primarily on Facebook — to get you in front of qualified potential clients with an offer.
What’s an offer? It can be…
An invitation to a workshop or webinar you’re hosting
An offer to download a free educational resource (lead magnet) like a PDF or watch a short video.
Or, an offer to schedule a consultation directly with your office.
There are two things that are critically important when creating a social media ad campaign:
Capturing Attention
These days it’s hard to get people to stop their mindless scrolling! Our ads include strategic keywords, along with eye-catching graphics and video. This gets your potential client to stop scrolling and take action.
Targeting the right audience
Targeting ads is a science that we have perfected after working with hundreds of attorneys and analyzing data on thousands of potential clients. Understanding the profile of your ideal client is crucial to the process.
Our goal in step one is to create a marketing campaign that instantly attracts your ideal client for the lowest possible cost, and persuades them to take action immediately.
Step 2
When someone clicks on your ad with your offer, they go to a registration page. In the marketing world, we call this an opt-in or landing page.
The key to a great landing page is making it distraction free. The only goal is to collect your potential client’s contact information. Our landing pages are constantly tested and tweaked, so they maintain the highest possible conversion rate, saving you money.
Step 3
Immediately after the potential client enters their contact information on your landing page, they receive an email that comes from your practice, with details of the “offer” they said yes to.
For example:
If they registered for a live workshop, the email they receive outlines the date, time, and venue address.
For an educational resource, they will receive that resource as an attachment, as well as an invitation to contact your firm to learn more.
Step 4
Step 4 is where we pass the baton to you, and your sales process begins.
You now have a list of potential clients that have said YES to your offer. What do you do with them?
These potential clients have willingly shared their contact information with you. They are expecting to hear from you!
We recommend a multi-pronged sales approach: phone calls, emails, and text messages. As part of our service, we provide you a free guide that includes a two-week follow-up schedule and verbiage to use during each interaction.
As an optional add-on, in our Growth and Ultimate packages we offer:
2 month email follow up with all new potential clients
The follow-up emails go out on a regular schedule for 2 months after the potential client says “yes” (opts-in) to your offer.
They are casual, yet concise. They teach them more about you, your practice, and the types of issues you help with. Most importantly, they include a call to action, encouraging the potential client to do business with you.
See a sample of our follow up emails
A weekly email newsletter for your practice
Our Ultimate package also includes weekly email newsletter service. The purpose of the weekly newsletter is to stay top-of-mind with both past clients and future clients that haven’t engaged with you yet.
The email newsletter contains Elder Law and Estate Planning focused content that changes each week. We brand it with your logo and colors, and it looks like it comes straight from your firm. We also include a call to action in every newsletter, inviting the potential client to engage with you.
Are you ready to get more clients in your Elder Law or Estate Planning practice?
Play Video
Workshops, Webinars & Lead Magnets Pricing
STARTER
$
1,500
Per month + cost of ads
-
Workshop, webinar, and/or guide campaign
-
Campaign includes Facebook ads + landing page
-
Up to 2 campaigns per month
-
Constant monitoring and tweaking for optimal results
-
Instant lead notification and reporting
-
Professional copywriting, graphics, and video editing
-
Follow up phone scripts and schedule provided
-
Month to month with no commitment
-
2 months of follow up emails sent to all new prospects
-
Follow up emails encourage consultation scheduling
-
Weekly e-newsletter sent out on behalf of your firm
-
E-newsletter content updated weekly
GROWTH
$
1,750
Per month + cost of ads
-
Workshop, webinar, and/or guide campaign
-
Campaign includes Facebook ads + landing page
-
Up to 2 campaigns per month
-
Constant monitoring and tweaking for optimal results
-
Instant lead notification and reporting
-
Professional copywriting, graphics, and video editing
-
Follow up phone scripts and schedule provided
-
6 month minimum commitment
-
2 months of follow up emails sent to all new prospects
-
Follow up emails encourage consultation scheduling
-
Weekly e-newsletter sent out on behalf of your firm
-
E-newsletter content updated weekly
popular
ULTIMATE
$
2,000
Per month + cost of ads
-
Workshop, webinar, and/or guide campaign
-
Campaign includes Facebook ads + landing page
-
Up to 2 campaigns per month
-
Constant monitoring and tweaking for optimal results
-
Instant lead notification and reporting
-
Professional copywriting, graphics, and video editing
-
Follow up phone scripts and schedule provided
-
6 month minimum commitment
-
2 months of follow up emails sent to all new prospects
-
Follow up emails encourage consultation scheduling
-
Weekly e-newsletter sent out on behalf of your firm
-
E-newsletter content updated weekly
Free Resources
I wanted to tell you what a great job you are doing for me. I was ready to abandon ship when COVID hit, but you convinced me to stick it out.
I'm sure glad I trusted Bambiz.
We have always partnered with financial advisers to present workshops. Bambiz has allowed us to control our own marketing without being dependent on other businesses.
Partnering with Bambiz took our workshops from "gosh, I hope people show up" to
"gosh, I hope we have room for all of these people!"
We have been having an amazing turnout at our workshops.
Thank you for being so effective!
Two days after our last workshop we already had 15 appointments booked.
The results have been amazing!
Bambiz presented an advertising strategy we had yet to use.
Since then, it has proven our best ROI of any marketing effort.
Almost 100% of those who attended our workshop made appointments!
The ads work. People have seen them and asked me to speak at other events.
The people who attend our workshops are all very good prospects.
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Our Services
We provide the digital marketing services your Elder Law or Estate Planning practice needs to stay relevant.
