Workshops & Webinars

We build a professional marketing campaign for your practice. It starts by using paid social media ads — primarily on Facebook — to get you in front of qualified potential clients with an offer.

What’s an offer? It can be…

 An invitation to a workshop or webinar you’re hosting

  An offer to download a free educational resource (lead magnet) like a PDF or watch a short video.

  Or, an offer to schedule a consultation directly with your office.

There are two things that are critically important when creating a social media ad campaign:

  Capturing Attention

These days it’s hard to get people to stop their mindless scrolling! Our ads include strategic keywords, along with eye-catching graphics and video. This gets your potential client to stop scrolling and take action.

  Targeting the right audience

Targeting ads is a science that we have perfected after working with hundreds of attorneys and analyzing data on thousands of potential clients. Understanding the profile of your ideal client is crucial to the process.

Our goal in step one is to create a marketing campaign that instantly attracts your ideal client for the lowest possible cost, and persuades them to take action immediately.

When someone clicks on your ad with your offer, they go to a registration page. In the marketing world, we call this an opt-in or landing page.

The key to a great landing page is making it distraction free. The only goal is to collect your potential client’s contact information. Our landing pages are constantly tested and tweaked, so they maintain the highest possible conversion rate, saving you money.

Immediately after the potential client enters their contact information on your landing page, they receive an email that comes from your practice, with details of the “offer” they said yes to.

For example:

  If they registered for a live workshop, the email they receive outlines the date, time, and venue address.​

  For an educational resource, they will receive that resource as an attachment, as well as an invitation to contact your firm to learn more.​

Step 4 is where we pass the baton to you, and your sales process begins.

You now have a list of potential clients that have said YES to your offer. What do you do with them?

These potential clients have willingly shared their contact information with you. They are expecting to hear from you!

We recommend a multi-pronged sales approach: phone calls, emails, and text messages. As part of our service, we provide you a free guide that includes a two-week follow-up schedule and verbiage to use during each interaction.

As an optional add-on, in our Growth and Ultimate packages we offer:

  2 month email follow up with all new potential clients

The follow-up emails go out on a regular schedule for 2 months after the potential client says “yes” (opts-in) to your offer. 

They are casual, yet concise. They teach them more about you, your practice, and the types of issues you help with. Most importantly, they include a call to action, encouraging the potential client to do business with you.

A weekly email newsletter for your practice

Our Ultimate package also includes weekly email newsletter service. The purpose of the weekly newsletter is to stay top-of-mind with both past clients and future clients that haven’t engaged with you yet.

The email newsletter contains Elder Law and Estate Planning focused content that changes each week. We brand it with your logo and colors, and it looks like it comes straight from your firm. We also include a call to action in every newsletter, inviting the potential client to engage with you.