It’s time to get the attention you deserve. Get found online by the exact type of clients you are looking to attract.
Search Engine Optimization, abbreviated SEO, is the process of getting a website to rank on search engines without the use of paid advertising. SEO has become a catchall term for “I want to be at the top of Google.”
But what does that mean for an Elder Law or Estate Planning attorney?
With so many people using search engines to look for help online, SEO is crucial for any law firm to build your online presence.
How do you actually improve your law firm’s SEO to rank higher in Google? And how do you get those people to take a “next step” and become clients?
With Bambiz local SEO, we don’t waste your time or money. We only focus on tactics that work and produce results.
Think about it: Google is a business. Their job is to prioritize the needs of their searchers. If your law firm has positive reviews, it shows Google’s algorithm that many people have interacted with your law firm, and that those experiences could be useful to others.
Bambiz’s reputation management software suite gives you reviews on Google, plus Avvo, Lawyers.com, Facebook, Yelp, and more. It internalizes 1-3 star reviews so you can fix the situation before it’s posted. Additionally, it provides automatic review reminders for past clients, thank you emails, notifications, and follow up emails.
Bambiz local SEO includes custom, written blog content that is optimized to show at the top of local search results.
The blogs we produce are interesting and engaging. They keep readers on your page longer, which helps your ranking and gets them interested in you! You’ll soar through the rankings online while establishing yourself as a notable source within the space.
On the other side of the coin, unoriginal, generic content hurts your SEO.
Google wants to make it easy for searchers to find what they are looking for. When Google finds the same content on more than one website, its algorithm guesses which version is the best result. This dilutes the visibility of each of the duplicates. Be cautious of marketing companies that provide the same generic blog posts to all of their customers, as it will hurt your SEO.
Google gives local search preference to businesses that have a Google My Business (GMB) listing. Without one, you’ll lose the spot to your competitors. It also helps improve your rank by showing your business when a potential client is conducting a relevant, local search.
Posting on your GMB listing allows you to share news, updates, and information with potential clients. As potential clients see and click on your posts, Google rewards you and boosts your ranking.
Keywords are the words used by internet users to find what they are looking for. Say you’re looking for a new pair of sneakers. You might search for “Nike white tennis shoes for men.” These are keywords. Some are long and some are short.
It’s important that before creating content, businesses conduct keyword research to discover what keywords their target audience are using. If you don’t know what people are searching for, how are they going to find you?
There is a lot involved in keyword research, including the process of looking at the search volume, competition, and more. With Bambiz local SEO, we research and strategically place keywords within your blog content, ensuring maximum visibility.
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