Search Engine Optimization (SEO)
It’s time to get the attention you deserve. Get found online by the exact type of clients you are looking to attract.
Search Engine Optimization, abbreviated SEO, is the process of getting a website to rank on search engines without the use of paid advertising. SEO has become a catchall term for “I want to be at the top of Google.”
But what does that mean for an Elder Law or Estate Planning attorney?
With so many people using search engines to look for help online, SEO is crucial for any law firm to build your online presence.
How do you actually improve your law firm’s SEO to rank higher in Google? And how do you get those people to take a “next step” and become clients?
An effective local SEO strategy allows you to market to potential clients within your area, at the exact moment they’re searching for your legal services.
With Bambiz local SEO, we don’t waste your time or money. We only focus on tactics that work and produce results.
These are the 4 areas we focus on:
Reputation management
Google loves reviews, and rewards businesses that collect positive reviews with higher rankings.
Think about it: Google is a business. Their job is to prioritize the needs of their searchers. If your law firm has positive reviews, it shows Google’s algorithm that many people have interacted with your law firm, and that those experiences could be useful to others.
Bambiz’s reputation management and review system gives your clients the ability to review you on Google, Avvo, Lawyers.com, Facebook, Yelp, and more.
It internalizes 1-3 star reviews so you can fix the situation before it’s posted. Additionally, it provides automatic review reminders for past clients, thank you emails, notifications, and follow up emails.
Blog posting
Fresh, original content is the best way to improve your SEO ranking.
Bambiz local SEO includes custom, written blog content that is optimized to show at the top of local search results.
The blogs we produce are interesting and engaging. They keep readers on your page longer, which helps your ranking and gets them interested in you! You’ll soar through the rankings online while establishing yourself as a notable source within the space.
On the other side of the coin, unoriginal, generic content hurts your SEO.
Google wants to make it easy for searchers to find what they are looking for. When Google finds the same content on more than one website, its algorithm guesses which version is the best result. This dilutes the visibility of each of the duplicates. Be cautious of marketing companies that provide the same generic blog posts to all of their customers, as it will hurt your SEO.
Google Business Profile
Google Business Profile is your online storefront.
Google gives local search preference to businesses that have a Google Business Profile (formerly called Google My Business) listing. Without one, you’ll lose the spot to your competitors. It also helps improve your rank by showing your business when a potential client is conducting a relevant, local search.
Posting on your GBP listing allows you to share news, updates, and information with potential clients. As potential clients see and click on your posts, Google rewards you and boosts your ranking.
Keyword Research
SEO keywords should be the foundation of your content to satisfy your searchers' needs.
Keywords are the words used by internet users to find what they are looking for. Say you’re looking for a new pair of sneakers. You might search for “Nike white tennis shoes for men.” These are keywords. Some are long and some are short.
It’s important that before creating content, businesses conduct keyword research to discover what keywords their target audience are using. If you don’t know what people are searching for, how are they going to find you?
There is a lot involved in keyword research, including the process of looking at the search volume, competition, and more. With Bambiz local SEO, we research and strategically place keywords within your website, meta descriptions, and blog content, ensuring maximum visibility.
Does your website measure up?
Download our FREE 5-step checklist for Elder Law and Estate Planning attorneys.
Pricing
SEO is available with Marketing Plus or Marketing Pro.
Marketing Plus
For law firms looking to rank higher on search engines.
Marketing Pro
Done-for-you solution that includes a complete marketing team, for the price of a single employee.
Includes SEO services.
starter
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Reputation & review management
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Monthly SEO optimized blog post: 500 words
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Keyword research on each blog post
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Google Business Profile posting: 2x per month
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Blog published on your website by our team
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Primary Keywords
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SEO reporting
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Site health optimization
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Location exclusivity
Growth
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Reputation & review management
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Monthly SEO optimized blog post: 1,000 words
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Keyword research on each blog post
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Google Business Profile posting: 4x per month
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Blog published on your website by our team
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Primary Keywords: 5
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SEO reporting: monthly
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Site health optimization
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Location exclusivity
Ultimate
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Reputation & review management
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Twice monthly SEO optimized blog post: 1,000 words
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Keyword research on each blog post
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Google Business Profile posting: 8x per month
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Blog published on your website by our team
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Primary Keywords: 15
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SEO reporting: monthly
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Site health optimization
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Location exclusivity (100 miles from your office)
We have always partnered with financial advisers to present workshops. Bambiz has allowed us to control our own marketing without being dependent on other businesses.
Partnering with Bambiz took our workshops from "gosh, I hope people show up" to
"gosh, I hope we have room for all of these people!"
We have been having an amazing turnout at our workshops.
Thank you for being so effective!
Two days after our last workshop we already had 15 appointments booked.
The results have been amazing!
Bambiz presented an advertising strategy we had yet to use.
Since then, it has proven our best ROI of any marketing effort.
Almost 100% of those who attended our workshop made appointments!
The ads work. People have seen them and asked me to speak at other events.
The people who attend our workshops are all very good prospects.
Our Services
We provide the digital marketing services your Elder Law or Estate Planning practice needs to stay relevant.
