Want to know the difference between a website that converts potential clients into clients… and a website that doesn’t?
It’s all about how you angle your information. Sadly, you’re probably doing this wrong on your website.
In this video, we share with you the one secret that keeps your visitors interested and booking consultations.
If you’re eager learn more about how to improve your website, your marketing, or your law practice in general, take a look at our Level Up Coaching program. Every month, a professional hosts a live session with a group of your peers and covers a different marketing topic.
Full video transcript
Do you want to know the difference between a website that converts potential clients into clients and a website that doesn’t?
If you’re an Elder Law or an Estate Planning Attorney this is a must for your website.
Hey everyone, I’m Amie and I’m here to tell you the secret sauce to make your website successful. Let’s just jump right into it.
Every website has an angle. And usually that angle is “me! me! me! me! Look at how successful I am. Look at how helpful I am. Look at all these people I’ve helped.”
That is not the right angle to take because it’s making you the hero. Don’t go with that angle. Most attorneys are not catching on. To have a successful website you need to make your website about your client. Make your client the hero and that’s exactly what we’re talking about here.
This is directly from our coaching program and this is what we tell our coaching clients. You need to make the potential client the hero of your website, not you.
So how do you do that? Instead of talking about how helpful you are, you could take a spin on that and talk about how your clients are helping their families, their neighbors. You’re enabling your clients to help others.
Focus on the clients. That’s where the spotlight needs to be. This is straight out of our coaching program. If you want instant access to the full session, here’s the link to join. When you join you get access to not only this, but access to all previous recordings.