Do you have more first interactions with potential clients over the phone, rather than in person?
Not too long ago, there was a time that when an attorney met a potential client for the first time, the meeting would happen face to face.
Conventional wisdom was that because an attorney-client relationship is very personal, having a face to face meeting was the best way to foster that relationship.
Adapting to Technology
With so many technological advances now in play, these face to face meetings are not as common. Many first interactions with a potential client take place either through email or over the phone.
However, just because these meetings don’t take place in person, you should never discount the importance of the first few minutes on the phone with a potential client.
This is why you should have a “real” person, not an automated system, greet potential clients over the phone:
Eye-Opening Phone Statistics
67% of potential clients hang up the phone when they don’t get to speak to a real person.
Then, 75% of potential clients believe it takes too long to reach a live person.
Of the callers who reach an automated answering service, 72% of them will hang up without leaving a message.
And those interviewed admitted to forming an impression about the firm within the first seven seconds of phone contact.
With these statistics, it is clear to see why that first phone call is vitally important when a face to face meeting isn’t possible.
Try Using Technology with a Human Touch
Although an automated phone system can be efficient, it is very impersonal and can ultimately drive away potential clients.
While you need to have a system in place that won’t take away from your time and work as an attorney.
It’s imperative that you work to ensure that your potential clients are slipping through the cracks of an automatic phone system.
These tips will help you continue to grow your practice during all year long!
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.