Videos are something that you may have put a lot of time and effort into making sure that they were just right. You made sure the video and sound quality were great, your script hit exactly the mark you were wanting, and everything is edited and ready to go.
Now what?
Those videos need to get to work for your firm!
This means optimizing them for the web and promoting them in the right places. Promoting and optimizing your videos are a crucial part of their success, and fortunately, it isn’t as hard as you may think.
Optimizing Videos for an Online Audience
Before you even think about promoting the videos, be sure that they are optimized.
This is a mix of technical knowledge and common sense:
➡️ Transcription – Do you have a few minutes to transcribe your script, or do you have the original one? Adding the transcription to your video can boost its search results as well as cater to an audience that would rather read the content instead of watching it.
➡️ Schema Markups – This helps a search engine display better results to searchers. It is the most technical part of optimization but is critical for their success.
➡️ Title – Because your video content isn’t full of keywords that a search engine will understand, be sure that your title accurately describes your video and incorporates keywords that are appropriate and natural. The title should be short and simple – usually about 55 to 70 characters. Also try to avoid legal jargon – think phrases and words that your clients might use when searching for something.
➡️ Tags – Adding a tag to your video is also critical. They should reflect what people would type into a search bar to find and be relevant to your video. Make the tags from your most relevant phrases or keywords. Consider taking a look at the tags your competitors have used in their related videos.
➡️ Description – This should also match the theme of your video and title. It should naturally contain relevant keywords and be interesting. It is meant for your viewers and should offer a sneak peak at what they will see when watching your video, as well as entice them to watch.
➡️ Annotations and Links – Some video sharing platforms allow you to add annotations, links, and other features. These options can bring your brand and video to life so be sure you take advantage of them when available.
Remember that even when a video is well-optimized, it won’t do well if the content doesn’t hit the mark.
Be sure that your videos are informing, entertaining, and viewers will want to share them. Make certain that they clearly show your brand and your overall marketing strategy.
