“I’m busy enough already so I don’t need to continue marketing and try to get new clients.”
This is a statement that many elder law attorneys make, but it can be one of the most self-destructive statements.
Many attorneys view marketing as medicine that only needs to be taken when something goes wrong.
However, that’s a guarantee that things will be wrong more often then they are right.
Instead, marketing should be viewed as food.
It is the sustained, consistent nourishment that will keep your firm moving in the right direction and keeps it where you need it every day.
While it is important to grow your firm in a manner that you can keep up, you still need to continue to market your business so that it will have the right number of clients on a consistent basis.
Here are 4 reasons why you should never stop marketing your business:
1. Ongoing Marketing Will Help Prevent Reputation Rot
Your firm is constantly changing and improving, but if you fail to market, potential clients will never know that.
The impression they have of you and the services you offer will be out of date.
It takes years to define your reputation, so why would you want to risk losing that by letting people have outdated opinions of your firm?
2. Marketing Helps Shape Your Customer Base
As you add new skills and services, you will need to focus your attention on different audiences.
Whether you have made a minor change or a major one, you need to consistently adjust your marketing messages and strategies accordingly.
3. Ongoing Marketing Will Increase Your Options
Having just enough clients is never a good idea.
If you consistently market your skills, you will always have more demand for business than you can actually meet.
While this may not sound like a good thing, it will give you the option to pick and choose your clients which has a variety of benefits.
4. Ongoing Marketing Will Secure the Future of Your Firm
The number one reason that everyone engages in marketing is to secure the future of their firm.
Although you may be busy right now, do you know how many clients you will have in six months or a year?
An attorney should never leave their future up to chance.
In Conclusion
Not only does ongoing marketing help build your business in the beginning, but it will help grow your firm so that it will succeed for months and years in the future.
Simply believing because you are busy enough now means you will be busy in the future, is a risky game to play.
That’s why a business-savvy attorney will take the time to invest in a long-term marketing plan.
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.
