Finding Seniors Through This Most User-Friendly Platform
The elderly are a social group who have networked and socialized all their life. For a generation who grew up without television, smartphones and online social media platforms, they are genuinely represented online.
Statistics show that almost 50% of potential elder law and estate planning clients are using social media. The number of over-75s has increased from 19% to 41% in one year!
Why is the aging population relying more on the world wide web than ever before?
Baby boomers and their parents are used to social groups
In other words, they know how to survive and to adapt. Adapting to the newest form of socializing has been key for this group.
Social media gives them the outlet to socialize in a more modern way
Did you know…
Nine out of ten social seniors prefer Facebook as their social media platform out of choice.
Why then are there more seniors on Facebook than other Social Media Platforms?
Simply put, Facebook is user-friendly and easy to learn to use
Facebook is the ideal platform to find your friendly elder law or estate planning lawyer. It’s where they can connect with you and ‘get to know you socially.’
These tips will help you continue to grow your practice all year long.
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us
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Jim’s mission with Bambiz is to help Elder Law and Estate Planning attorneys get more clients and grow their business. He was awarded the Tampa Bay Business Journal Top Up and Comer Under 30 and is a Certified Digital Marketer. Jim is also passionate about running and fitness, having completed over 26 full marathons in three continents.