Most of you have grown up with stories told by grandmothers or grandfathers. And the memories you have of them most likely include them being around others, wanting to be involved in others’ lives.
The elderly are a social group who have networked and socialized all their life. For a generation who grew up without television, smartphones and online social media platforms, they are genuinely represented online.
How so…?
Statistics show that almost 50% of potential elder law and estate planning clients are using social media. The number of over-75s has increased from 19% to 41% in one year!
Why is the aging population relying more on the world wide web than ever before?
Baby boomers and their parents are used to social groups
Most of them have survived wars, stock market crashes, losing loved ones and seeing grandchildren and great-grandchildren born.
In other words, they know how to survive and to adapt. Adapting to the newest form of socializing has been key for this group.
Social media gives them the outlet to socialize in a more modern way
Many of the elderly are physically limited due to illnesses or simple transport availability to socialize the manner they were accustomed to. Family and friends aren’t always close by but are spread all over the country and even internationally, making visits almost impossible.
Did you know…
Nine out of ten social seniors prefer Facebook as their social media platform out of choice.
Why then are there more seniors on Facebook than other Social Media Platforms?
Simply put, Facebook is user-friendly and easy to learn to use
Facebook is like getting together socially, visiting over a cup of tea, sharing the latest news. With Facebook, these seniors can stay informed and up to date with family and friends despite their physical limitations.
Facebook is the ideal platform to find your friendly elder law or estate planning lawyer. It’s where they can connect with you and ‘get to know you socially.’
In Conclusion
These tips will help you continue to grow your practice all year long.
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.
