Over 82% of baby boomers use Facebook actively. Are you reaching these thousands of potential clients?
Here are 4 tips on how you can tap into this market using Facebook ads:
1. Identify Who You Want to Target
Who is the target audience you are trying to reach? Elder law and estate planning attorneys have target audiences of:
- Loved ones who are looking out for their parents
- Aging seniors who need an attorney to help with their long-term care plans
- Baby boomers who need your expertise for their estate plan
Each target audience needs your expertise but from a different perspective. Your Facebook ads should address the concerns and needs of each specific group.
Here you can create the content that will be used within the module.
2. Visit and thank your referral sources
The content of the Facebook Ad should be relevant to the target audience focusing on their interests, needs, and behaviors.
For example, a baby boomer could be interested in downloading a checklist on estate planning.
For someone concerned about their disabled parent, downloading a healthcare checklist would interest them more than a checklist about how to draw up a will.
The image or video is as much part of the ad as the text. One should complement the other.
3. Show appreciation to clients
The objective of each ad is to direct the content and prompt the viewer to act.
Do you want to generate new leads, convert leads, remind readers of an upcoming workshop, or simply have them subscribe to your newsletter?
These should all be considered when writing the ad content.
4. Use social media to your advantage
Facebook analytics provide real-time metrics while your campaign is active. It means you can tweak and change ads according to real-time information received.
In Conclusion
Most attorneys don’t have the time to utilize this tool to its full potential.
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.
