Local Marketing and Your Potential Clients
One of the best ways to create engaging, unique content that will attract more local clients is to focus on local marketing.
Having a local content strategy can increase your website’s visibility in search engine results and improve your ability to connect with and engage clients in your area.
What is Local Marketing and Why Does It Matter?
Local marketing allows you to focus your efforts on clients in your own geographic area that you practice.
Local marketing will attract more local clients to your firm with less effort.
When searching for an attorney people tend to add local markers to their searches regarding their legal cases, even if that isn’t going to give them a representation of how the law works.
Because Google wants to give the most useful and best content to their users, it will provide search results based on those local markers that the user searched for.
By creating content that will match your potential client’s search, it is more likely that Google will return your content for a specific search.
Using Local Marketing on Your Website
You can add local elements to your website pages that will appeal to local clients as well. For example, you can:
🔹Create content about locally relevant news
🔹Provide local governing body information
🔹Add local markers to your page titles and headers
🔹Tailored content to your geographical area
🔹Adding local maps to the courthouses
By adding these little tidbits really do take your website the extra mile. It will show that you care and that you are connected with your community as well.
Every little detail counts and potential clients will pick up on them.
Jim’s mission with Bambiz is to help Elder Law and Estate Planning attorneys get more clients and grow their business. He was awarded the Tampa Bay Business Journal Top Up and Comer Under 30 and is a Certified Digital Marketer. Jim is also passionate about running and fitness, having completed over 26 full marathons in three continents.