3 Ways to make GREAT Law Firm videos

Are you having a hard time putting together videos for your YouTube channel and social media?

Hey, it’s Jim Blake from Bambiz. I wanted to go over with you today three things that you can do to make better videos for your law firm.

We’ll talk about:

1. How to create the video (the structure)
2. How to make yourself a little less afraid of going in front of the camera
3. What type of categories you can create videos out of, and how to organize those

First, when you’re making a video you want it to follow a formula. An easy formula a lot of people talk about is having something that catches the attention, educates your new potential client, gives a little bit of a story and then provides an offer to them. The offer is how they can engage with you further. That might be downloading something, watching another video, setting up a consultation, coming to a workshop, watching webinar, you name it.

How would you do that? You have a topic: “Do you know the difference between a will and a trust?” “How can you protect your home and savings from the expensive cost of long-term care?” Something that’s a pain point that your clients face every single day, that you help them with.

You’re going to talk about in that video. Tell them what the call to action is. Let them know what you’re going to be ending that video with. “After you watch this video, this is what you’ll talk about.” “Three things”, etc. Give them a summary of what they’re going to learn. “In this video you’re going to learn the difference between a will and a trust.” “You’re going to learn how to avoid probate you’re going to learn x y and z.” Whatever that is talked about that at the beginning. Then they know to watch the whole video to get that content from you.

After you’re done teaching that entire story, recap what you just went over. Have a call to action and then get a little bit of engagement: “If you like this video share with somebody else that you care about.” Have that hook, have that engaging question that invokes pain. Have that call to action.

Break down what you’re going to be talking about in simple steps at the beginning of the video. Tell your story, answer those questions, recap what you talked about, have a call to action on how they can engage with you more.

The second part of this is what can you do to help yourself feel a little more comfortable on camera. What I would do is go to your competitors. Maybe you try to find other attorneys in different fields or you’re just going on YouTube and searching out different videos from other attorneys. Look what the ones that are doing the best are doing and try to model your behavior after them.

Also don’t worry about it! People are searching for these topics. They want to engage with videos and no matter what you’re doing, they’re going to end up working with you, learning about you, seeing you in action. The video is just one step to do that. If they don’t like your video you wouldn’t want to work with them anyway, so don’t worry about it.

Then finally what types of different categories can you talk about inside of your videos. You can talk about yourself. Why did you start practicing Elder Law? The cool thing about Elder Law and Estate Planning is a lot of the attorneys that we work with have a very unique story about why they got into this practice.

You don’t need to have a long video explaining every single bit and piece about that. Break it into little pieces and share your story. Occasionally you can talk about how estate planning has helped other families. You could talk about failures that people that don’t do — proper planning. You can also talk about some success stories or testimonials. You can talk about current events and things like that. Maybe somebody in the celebrity world has passed and they didn’t have an estate plan you can talk about it.

Keep these ideas in a notebook or a digital journal or somewhere. Typically, I would say have an Excel spreadsheet or on your note app on your smartphone. As you come up with these ideas during the day, just write them down really quick, so that when you do make these videos you have a running list of topics. You can just go on and start making these three to six minute videos and it’s easy to do and you don’t have to ever sit down and think about it. You have a running list that you can always refer to.

Again, we went over some of the different things that you can do: How to structure your video. How to overcome those type of issues that you might have about getting on video itself. And then, how to figure out what to talk about in your videos and how to organize those.

I used that structure to make the video as well. So, if you have any questions about anything, please let us know. you can always reach us team@bambiz.net.

If you do have questions about “What should I make videos about?” and you want a nice starting point make sure you check out our YouTube content. We provide those as a monthly service. We’ve already done the research to find out what people are searching for. Then you can just make videos off those most searched for content pieces.

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To learn more about how we can help you with Elder Law Marketing, Estate Planning Marketing, and getting more consultations and clients in your practice, schedule a free 15-minute call with us.