Articles
Platforms: What Should I Post and Where?
Content is king. You’ve heard that before, but not all content is created equal. Every social media platform has its own audience, and to optimize your reach with that audience, you need to know what content performs best on each and how to optimize your presence on...
What is a Lead Nurturing Website and Do I Need One?
If you haven’t updated your website lately, you might want to consider getting your website up to speed with another new type of website called a lead-nurturing website. Gone are the days of electronic brochure-type websites. These new websites are more than a pretty...
{Video} Send THIS to your email contacts
Every single week. That's how often your email contacts should be hearing from you. These are people who gave you their email address so they could receive something from you...because they are interested! Once you have their email address, you need to continue to...
{Webinar} How to Handle IRAs in Pre-Crisis and Crisis Situations
Presented by: Amber (Gouin) Hinds, AshBer IRAs and other retirement accounts can be tricky assets to plan with. More clients now have IRAs and other pre-tax retirement accounts versus large pensions to help pay for their care. From a legal standpoint, pre-crisis...
{Video} 3 Ways to Automate Your Follow-Up Process
Due to recent circumstances, more attorneys are hosting events online. It is crucial to have a strong follow-up process so these new potential clients do not slip through the cracks. In this short video, Andrea will discuss three ways you can simplify and automate...
{Video} How To Estimate Your Ad Spend Budget
Interested in doing some online advertising, but not sure how to figure out your ad spend budget? Your ad budget will go hand in hand with your registration goals. In this week's video, Erin will explain how to come up with your individual ad spend budget. Before...
VIDEO: Socially Distanced Live Workshops
With everything going on, you may be wondering: Am I going to be able to resume my live, in-person workshops?What is that going to look like? In this 8 minute video, we discuss the “new normal” of live workshops including: ✅Recommended supplies to have on hand and the...
{Video} What’s the #1 Way to Boost Your Marketing?
What’s the #1 thing that you can do to make your workshop marketing way more effective? It’s much easier than you think -- and anybody can do it. First, let’s talk about one of the biggest struggles when it comes to getting folks to attend your workshop: Distraction....
{Video} Duplicate registrations – why they are a good thing!
Is the same person registering for your webinar or live event multiple times? Are you paying over and over for this same person each time? As frustrating as it can seem, let Erin, our Accounts Coordinator, explain why it is not a bad thing. Here’s the deal: your...
{Video + Freebie!} Get Clients Through Facebook By NOT Doing This
Like free stuff? Amie gives away a big freebie at the end of this video, so don't miss out! . . . One of the biggest questions we get here is, “How do I reach more potential clients online?” Fortunately, if you are an Elder Law or Estate Planning attorney, your...
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