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Don’t Be So Fast to Scale That Google Ad Campaign

Don’t Be So Fast to Scale That Google Ad Campaign

So, you’ve dabbled in Google Ads and you’ve had a pretty successful conversion rate. You’re thinking about increasing your ad budget to get even better results. Not so fast! Making a sudden increase in your budget for Google Ads can be risky business because it can...

Law Firm Digital Marketing: 7 Growth Strategies for 2020

Law Firm Digital Marketing: 7 Growth Strategies for 2020

Today I'm going to show you 7 digital marketing tactics proven to work for your law firm. The goal here is to measure your ROI so you can focus on growing your law practice in 2020. We're demystifying digital marketing for every attorney. With these tactics, expect to...

The Complete Guide to Marketing Your Elder Law Firm in 2020

The Complete Guide to Marketing Your Elder Law Firm in 2020

Marketing your law firm can be overwhelming. It can feel almost impossible to run a law practice and still find time to execute all the marketing tactics out there. But, marketing can be distilled down into two categories. Finding clients… And keeping clients… So by...

Promote, Rank and Track New Content for Massive Results

Promote, Rank and Track New Content for Massive Results

After a piece of content is written do you just publish it and hope it starts ranking on Google? Or do you have a system to promote your content to the right people? Because, after a page is created, it's our job to make sure enough people read the content... That way...

The Content System That Creates Your Perfect Client

The Content System That Creates Your Perfect Client

After all the research is complete and the video is shot, we have all the information that we need to get started on writing the long-form piece of content. It’s important to have a long research phase so the content writing phase can run smoothly. Google, with this...

How to Research the Perfect Elder Law Content Piece

How to Research the Perfect Elder Law Content Piece

To find the perfect client we need to do some research. When we work with attorneys the goal is to figure out exactly the type of client and case that attorney wants to work with. When we define the perfect client with the perfect case we can create content that...

How to Perform a Simple Website Audit For Your Elder Law Practice

How to Perform a Simple Website Audit For Your Elder Law Practice

No matter where your current website is everything fixable. When it comes to ranking on Google you need to send the right signals and give it all the information it needs to recognize your site. In the past websites would rank because there was less competition and...

The Importance of Events for Your Marketing Strategy

The Importance of Events for Your Marketing Strategy

When it comes right down to it, every successful law practice must create relationships with their clients. What better way is there to do that than hosting events? Whether these events strengthen client relationships that already exist, or develop new connections...

7 Ways to Implement Videos into your Marketing Strategy

7 Ways to Implement Videos into your Marketing Strategy

You are certain that people are visiting your website, you’ve seen the analytics. However, they’re not spending much time on your site. You’ve done everything else to be sure your website is up to date, mobile-friendly, and modern. What other options are there for...

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