Articles

So, you’ve dabbled in Google Ads and you’ve had a pretty successful conversion rate. You’re thinking about increasing your ad budget to get even better results. Not so fast! Making a sudden increase in your budget for Google Ads can be risky business because it can...

For this month’s expert interview, we spoke with Scott Clasen, director of marketing for Timesolv. They have emerged as the leader in time & expense tracking, billing, and management needs for businesses around the world.  You can learn more about Timesolv here....

Marketing your law firm can be overwhelming. It can feel almost impossible to run a law practice and still find time to execute all the marketing tactics out there. But, marketing can be distilled down into two categories. Finding clients… And keeping clients… So by...

After a piece of content is written do you just publish it and hope it starts ranking on Google? Or do you have a system to promote your content to the right people? Because, after a page is created, it's our job to make sure enough people read the content... That way...

To find the perfect client we need to do some research. When we work with attorneys the goal is to figure out exactly the type of client and case that attorney wants to work with. When we define the perfect client with the perfect case we can create content that...

No matter where your current website is everything fixable. When it comes to ranking on Google you need to send the right signals and give it all the information it needs to recognize your site. In the past websites would rank because there was less competition and...

You are certain that people are visiting your website, you’ve seen the analytics. However, they’re not spending much time on your site. You’ve done everything else to be sure your website is up to date, mobile-friendly, and modern. What other options are there for...