Businesses are paying Facebook a pretty penny to attract potential clients, paying customers, and building a stronger clientele base.
The focus is so much on how Facebook ad campaigns are performing, that organic Facebook reach has been forgotten.
What is organic Facebook reach, exactly? It’s reaching out to people on Facebook without paid advertisement.
Are you only relying on paid advertisements, or are you using additional methods to reach people?
Not sure where to get started?
Here are a few steps to up your organic Facebook reach:
1. Your Content
Auto-links and third-party articles are not the way to keep content on your Facebook page.
It’s great to share content, but it’s not the secret to increasing the organic reach. You need to post content too.
2. Stay Loyal To Facebook
Don’t promote Facebook’s competition on Facebook. In other words, don’t ask people to follow you on Twitter or post a link to a post on another social media platform.
3. Text versus Image
The proportion of text to image is important. Too high and the audience reach is limited. Facebook has an Image Text Check page where you can upload your image to check the proportion.
4. No Hashtags
Facebook associates hashtag with business advertising, not with friends talking to friends. Using hashtags can decline your organic reach.
5. Be A Person
Be personal and Facebook as well as potential clients will like you. It’s an opportunity for potential clients to get to know the “human” side of you.
6. Live Videos
Facebook likes it when you use live videos and stories. It’s also a great way to personalize your firm.
To increase your organic reach on Facebook, follow the above steps or talk to us. We can help you optimize your Facebook organic reach.
These tips will help you continue to grow your practice all year long!
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.