You’ve probably heard it many times before that you need to be asking for testimonials for your law firm. After all, those testimonials are a great way to set you apart from your competitors.

With many people tweaking their website or profile with the start of the new year, it’s the perfect time to talk to your clients to find out what they like about you and your services.

Create the Right Framework

A happy client is typically happy to provide feedback for you to use, but aren’t sure what to say. That’s why it is important to provide the framework to help them put their thoughts into words.

When talking to clients, many attorneys tend to focus on the results they achieved for the client.

However, what can really help separate you from the crowd are reviews that showcase what it’s like to work with you.

  • Was their experience working with you enjoyable?
  • Were you difficult to deal with?
  • Was your team friendly or dysfunctional?

Potential clients want the inside scoop on this information.

Questions to Help the Client Tell Their Story

When setting the framework for getting the inside scoop from your clients’ experiences, here are a few questions you might consider asking:

  • What was your biggest concern about the legal matter you hired us for and were you satisfied with the outcome?
  • What do you value the most about your interaction with our firm?
  • Compared to other professionals you have worked with, what was it like to work with us?
  • If you were to refer us to someone, how would you describe us?

It’s questions like these that will help get the wheel turning on a solid testimonial.

If They Decline, It’s Okay

Stress to your clients that you are always open to all feedback – both positive and negative – and that you use the process as a way to communicate how much you value your relationship with them.

There isn’t a downside to asking for a client testimonial.

If you don’t get the good response you anticipated, take that feedback seriously and use it to ensure improvement in their concerns.

You may also be surprised to find out the perceptions that your clients have that are different than your own, or the things that they value aren’t the same that you might have expected.

Now, once you have those testimonials, what do you do with them? And find out the best way to get client reviews and testimonials (without email!)

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