During the busy holiday season, it is easy to get distracted. Family, friends, and Black Friday sales can take your focus off of growing your practice and bringing in new clients.
Here are a few tips to keep growing your practice during the holidays:
1. Advertise your upcoming events
The holidays are a great time to continue offering estate planning or elder law workshops, especially since many loved ones are getting together with family. This is the time of year when adult children are visiting their senior parents, and are now seeing the need for the services you offer.
Use your email newsletter, Facebook ads, email blasts, post on your website, or have your staff call with personal invitations to any upcoming events you are hosting.
2. Visit and thank your referral sources
Send personalized notes to your referral sources wishing them a happy holiday season and letting them know that you appreciate their partnership.
If you have been putting off visiting nursing homes, assisted living facilities, or senior centers in your area, now is a great time to stop by with a holiday gift and introduce yourself.
3. Show appreciation to clients
Think about a unique way you can show your current clients how much you appreciate their business and ask if there is anyone they know that may benefit from your services.
This can be something as simple as a handwritten card, but it shows that you value and appreciate them.
4. Use social media to your advantage
As mentioned above, of course, you will want to advertise any events you have coming up in your office or in the community, but don’t stop there. Post funny photos of your family in their ugly Christmas sweaters!
Hold a “most festive desk” contest with your staff and share the results with your Facebook followers. This has the bonus of boosting staff morale, as well as letting your online potential clients connect with you on a personal level.
These tips will help you continue to grow your practice during the holiday season, and beyond!
To learn more about how we can help get your practice in front of quality clients, schedule a free 15-minute call with us.