You’ve heard it over and over again. SEO is important… People are looking for you on Google… etc, etc…
What you may not know is the importance of having timely, relevant blog content can really boost traffic to your Elder Law or Estate Planning law firm’s website.
Blogging can position your website as a relevant answer to your customers’ questions.
For example, writing a blog titled “What Estate Planning documents do I need?” and then answering that question can lead a lot of potential clients to your page.
In this 1 minute video, Ashlynn gives you a few tips to create blogs that are high ranking and Google-friendly.
Full video transcript
One thing to remember when creating content is not to stuff keywords. Just because you want to rank high for keywords like “elder law” or “estate planning” doesn’t mean you should overuse these terms in your content. No one wants to read an article that doesn’t make sense or isn’t helpful.
Which brings me to my next point. Write articles that YOU would want to read. Google awards content that is helpful. So make sure you try to answer any question a potential reader may have, as well as making the content easy to understand. Skip the big words, and make the content simple yet informative.
There are multiple ways to make content more interesting and easy to read. Three very popular strategies are:
- Bullet points
If all of this seems a bit overwhelming, let us help you! If you need fresh, original blog content, we’ve got your SEO writing needs covered. Click here to learn more.