You’ve probably heard the term content marketing, but do you know what it is?
Is it really that different than traditional marketing? What are the benefits of content marketing? Are there different types of content marketing?
Traditional Marketing vs. Content Marketing
Traditional marketing methods typically consist of putting your brand in front of people repeatedly, bombarding them with advertisements. This may often be without the permission of the customer. Content marketing is the exact opposite.
Content marketing attracts people with high-quality, helpful content. By sharing valuable information, you can position yourself as a trusted resource and thought leader in your field.
What Exactly is Content Marketing?
Content marketing is the production and sharing of relevant content to acquire leads, generate traffic, and grow the revenue of your law practice.
Unlike other methods of marketing, content marketing is more of a permission-based marketing method. Clients and potential clients invite this type of marketing from businesses and share it with their friends. To gain their trust, you need to provide information that is useful and relevant.
As an attorney, your content marketing strategy may include creating informative blog posts that cover various aspects of elder law and estate planning, sharing educational videos on YouTube, or publishing downloadable guides on your website. Learn how to research the perfect elder law content piece.
By providing valuable resources, you build credibility and establish yourself as a go-to source for legal information.
Benefits of Content Marketing for Elder Law and Estate Planning Attorneys
The main concept of content marketing is to provide actionable insight that guides your target client to services that may be helpful to them.
Content marketing is about offering practical insights that help your target clients find the services they need. It’s a popular modern strategy, with the abundance of eBooks, blogs, videos, and white papers as proof of its effectiveness.
In fact, these content-driven approaches often outperform traditional marketing methods like newspapers, television, and radio when it comes to generating conversions.
Reaching Your Clients at the Right Time
Imagine a potential client who wants to create a trust. Their first instinct is to search for information online. By creating content that addresses common queries related to creating a trust, such as: “the benefits of a trust”, “how to choose a trustee”, or “the role of a trust in estate planning”, you can position yourself as a trusted resource.
Studies show that around 90% of consumers start their journey with generic search queries rather than searching for specific brands or names.
Providing informative and relevant content that addresses their concerns and questions, establishes you as an authority in the field of elder law and estate planning.
By consistently sharing valuable information, you increase your visibility and attract potential clients who are actively seeking legal guidance in these areas.
Building Trust, Awareness, and Loyalty
The foundation of effective marketing lies in putting your client’s needs first. When you provide valuable content that educates and informs potential clients, you earn their trust.
For instance, you can publish a comprehensive guide (lead magnet) on estate planning for seniors, covering topics such as wills, trusts, healthcare directives, and asset protection.
When you focus on creating content that genuinely helps your potential clients, you build a strong connection with them. By addressing their pain points and providing solutions, you foster loyalty and increase the likelihood that they will choose your services when they need legal assistance.
Remember, content marketing is a long-term strategy that requires dedication and consistency. By providing valuable insights, answering questions, and addressing the needs of your audience, you can establish a strong connection and attract clients who are genuinely interested in your services.
Start your content marketing journey today and unlock the full potential of your elder law and estate planning practice.
At Bambiz, we specialize in working with elder law and estate planning firms, providing expertise in developing tailored SEO and content marketing strategies to help you reach your target audience effectively.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.