How do you grow your YouTube channel to 192,000 subscribers?! 🔥
Paul Rabalais is the most popular estate planning attorney on YouTube. His videos have over 15 MILLION total views. 🤩
However, he will be the first to tell you that he never intended to be an internet sensation, and success doesn’t happen overnight. If you are struggling to grow your YouTube channel, want more subscribers, or aren’t sure if YouTube is even right for you, then check out this episode.
Paul shares the real reason why he started his YouTube channel and the 3 secrets behind his success.
Are you looking to get your start on YouTube? Check out Marketing Essentials which includes fresh, pre-researched YouTube topics every month.
In this Elder Law Growth podcast episode, host Amie Hurst interviews Paul Rabalais, Esq., a successful Estate Planning attorney and YouTube creator.
The Journey of Growth
Paul began his YouTube channel as a way to educate prospective clients, create content for his website, and provide training for his staff. He initially used his iPhone camera for his videos and had no need for fancy editing software. Over the years, he gradually upgraded his setup, using a teleprompter and a ring light.
Despite the slow growth in the beginning, Paul encourages anyone interested in starting a YouTube channel to focus on providing value and not obsess over subscriber numbers. His secret to success lies in providing value, learning from comments and feedback, and continually providing more value.
Impact on His Practice
Paul shares that his YouTube channel has significantly changed his practice and has been instrumental in bringing in new clients.
He attributes the channel for facilitating business inquiries, prospective clients, and even partnerships for forming new companies. He reveals that two-thirds of his clients over the last two years have watched his videos on YouTube, underlining the influence of his channel.
Addressing YouTube Skeptics
Addressing the skeptics, Paul emphasizes the three keys to success in any business:
1) Giving value
2) Working hard
3) Being patient
He acknowledges the fear among some attorneys of giving out too much valuable information on YouTube and consequently facing lawsuits or losing clients.
However, he explains that he always keeps things general in his videos, never gives one-on-one advice, and remains mindful of not providing advice based on just one comment or question.
Paul extends an invitation to any attorneys starting their YouTube channels and in need of guidance or advice. He encourages them to stick with it!
The episode concludes with Amie highlighting the importance of patience, consistent value creation, and putting in the time and effort, as exemplified by Paul’s YouTube journey.