We all know that marketing should be an important part of our elder law practice, but are you including public speaking or seminars as part of that marketing plan?
If not, you should be. If you are, then you need to be certain that you are using those seminars to their full potential.
Speaking engagements are the perfect opportunity for you to meet new potential clients, and although you may not gather new clients immediately, it will bring awareness of your practice and your knowledge.
That means it’s important to be sure that you are taking the right steps to ensure these seminars help garner more consultations using the following steps:
1. Organize the Program
Determine what you want to speak about, then send out the information to your local libraries, on your social media, and other platforms advising them of the seminars you will be offering over the next several weeks or months.
2. Prepare for the Seminar
You will need to be certain that you are up to date on your knowledge of the law. Practice speaking and record your proposed talk, then work to improve any portions that don’t sound good.
3. At the Seminar
Keep in mind that seniors usually arrive early, so be sure you are prepared for their arrival. Consider having goodie bags to hand out with valuable information in them. Handing these out personally is a great way to meet people face to face.
Before the end of your program, be sure to hand out seminar evaluation forms for attendees to fill out. Hand them out individually and ask them for their recommendations for improving the program.
Offer them a free consultation if they fill out the form. Be sure to collect the forms before the end of the program.
4. After the Seminar
The key to closing a good seminar is to follow up with those attendees that provided their information.
Send an email out to each person. You don’t need to include their name in the email but be sure to send each email out separately. If they didn’t provide an email, consider making a quick phone to the attendee to schedule a free consult.
While a seminar can be an excellent part of your marketing plan for your legal firm, it is important to follow the above steps to ensure you get the most possible consultations for the time and effort you put in.
The way you get more consultations from seminars is by taking each step intentionally. Everything you do should be to make the attendee feel appreciated and that you’re there to help solve their problems. Some attorneys use consultations to show off their expertise and that’s not what seminar attendees want.
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.