4 Ways to Utilize Facebook to Generate Clients

For an elder law and estate planning law firm, Facebook is a gold mine for finding new paying clients.

Besides just setting up a Facebook profile for your firm, there are 4 other ways you can generate clients through Facebook:

1. Social Proof and Confirmation

New clients want to know that they’ve made the right choice in choosing you as their lawyer. Referral from friends and family establishes social proof.

Likes on the firm’s Facebook page is another way to confirm their choice.

Warning note: It may be tempting to boost page likes artificially. In the long run, it won’t be worth it.

2. Show Your Expertise

Informational posts that are helpful to the reader is a simple yet practical way to show your expertise. When readers discover your weekly tips and resourceful posts, they’ll become loyal readers.

These loyal readers are your future paying clients. By sharing your content, they indirectly become your referral system too.

3. Top-of-Mind Awareness

With well planned Facebook advertising and posts you create awareness among potential and current clients. Being top-of-mind will remind current clients to refer you and call you when they need your services.

Regularly posting will remind new clients to contact you when they need an elder law or estate planning, attorney.

4. “Meet” and Impress Clients Online

With Facebook demographics leaning towards the older adults, Facebook is a great social media platform to “meet” new clients. The law firm’s Facebook page is the first impression clients have of you and your firm.

By the time you meet them face-to-face in consultation, they’ve already ‘met’ you online. That first impression is what prompted them to continue the conversation by meeting you in person.

Even though the client hasn’t met you in person yet, you can build trust in the way you present your firm on Facebook.

In Conclusion

These tips will help you continue to grow your practice all year long

At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.

To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.

We can't wait to talk to you!

Play Video about Jim video thumbnail

Enter your name and email to get started.

Step 1: Watch the video above.
Step 2: Complete the short contact form.
Step 3: After filling out the form, select a time for your 15-minute meeting.

This is an example of our monthly YouTube content.

Every month we will provide you the top 4 trending YouTube topics (keywords) related to Elder Law & Estate Planning. These are things that your potential clients are already searching for!

Ready to get started? Click here to purchase

These are examples of the e-newsletters that we create for our clients.

With our email management service, we create and send a weekly e-newsletter to your contact list. We brand it with your colors and logo, and it looks like it comes straight from your firm.

This is an example of the emails in our nurture sequence. 

With our email management service, we create you both sales and nurture email campaigns that follow up with all new potential clients for 2 months.

Skip to content