For an elder law and estate planning law firm, Facebook is a gold mine for finding new paying clients.
Besides just setting up a Facebook profile for your firm, there are 4 other ways you can generate clients through Facebook:
1. Social Proof and Confirmation
New clients want to know that they’ve made the right choice in choosing you as their lawyer. Referral from friends and family establishes social proof.
Likes on the firm’s Facebook page is another way to confirm their choice.
Warning note: It may be tempting to boost page likes artificially. In the long run, it won’t be worth it.
2. Show Your Expertise
Informational posts that are helpful to the reader is a simple yet practical way to show your expertise. When readers discover your weekly tips and resourceful posts, they’ll become loyal readers.
These loyal readers are your future paying clients. By sharing your content, they indirectly become your referral system too.
3. Top-of-Mind Awareness
With well planned Facebook advertising and posts you create awareness among potential and current clients. Being top-of-mind will remind current clients to refer you and call you when they need your services.
Regularly posting will remind new clients to contact you when they need an elder law or estate planning, attorney.
4. “Meet” and Impress Clients Online
With Facebook demographics leaning towards the older adults, Facebook is a great social media platform to “meet” new clients. The law firm’s Facebook page is the first impression clients have of you and your firm.
By the time you meet them face-to-face in consultation, they’ve already ‘met’ you online. That first impression is what prompted them to continue the conversation by meeting you in person.
Even though the client hasn’t met you in person yet, you can build trust in the way you present your firm on Facebook.
These tips will help you continue to grow your practice all year long
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.