Here’s Why Facebook Demographics are Perfect for Elder Law or Estate Planning Attorneys

How does Facebook stay the top social media platform if the younger generation is leaving it for other social media platforms?

You can be as young as 13 years old to create an account on Facebook.

The younger generation, however, is not the majority of Facebook users.

In fact, in 2017 more than 1 million teenagers and young adults left Facebook for other social media platforms.

Then who is…???

The Growing Demographic of Facebook Users

According to the Pew social report:

  • Two-thirds of 65+ year old are Facebook users.
  • In the 50–64-year-old age category, 72% use Facebook.
  • About 84% of adult children aged 30–49 years old, use Facebook.

It means that most potential clients of an elder law or estate planning law practice are on Facebook.

Some have been there for years.

Fourteen years ago, when Facebook was launched, they were the young adults and parents in their late 30s, early 40s.

Connecting with Distant Family Has Grown the Amount of Facebook Users

Grandparents joined Facebook because that’s where their children and grandchildren were.

Then they started connecting with like-minded people and began building their own networks.
They won’t be leaving Facebook soon.

They are also the group with the buying power.
The teenagers and young adults in their early 20s aren’t the spenders.
Their parents and grandparents are.

Would you like to connect with potential clients on Facebook?
Do you need some help in creating your Facebook page, managing your social media and creating Facebook ads that work?

To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.

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