What is the first impression your law firm sends out with it’s Facebook page? It may be the first time a potential client “meets” you.
Two questions that you can ask yourself:
#1: Is my business Facebook page optimized to generate new clients?
#2: Does it inspire people to contact me as their lawyer?
If you are unsure and not 100% confident that you can answer “yes” to those questions, there are easy steps you can take to get that confidence back.
Here is a checklist you can follow to optimize your Facebook page:
The profile picture and cover photo
This is what the visitors see first. Use high-resolution images that identify your brand and motivates visitors to explore more. Be creative but stay with your brand. You can even use a video.
The about section
This section tells the story of your law firm with all the necessary detail the visitor needs. Tell them your story, what they want to know, with a short description.
Give them the practical information
- The physical location of your law firm
- Phone number
- The business hours
- Services you offer as elder law and estate planning lawyer
Complete the profile with current information
A completed profile portrays a professional attitude. It shows the visitor you are serious about your business and implies trustworthiness because all the information is openly available.
This helps clients find you on Facebook. Include in the username—the URL—the firm name and location. Custom usernames simplify the search and make it easy for clients to visit or message the Facebook page.
Always add the description
When posting on Facebook. The first 18 characters are like the meta title in a blog post on your website. Use the 250 characters in the same way you would fill in a meta description for Google ranking.
The call to action button
This allows people to interact. Use it to sign up potential clients for mailings lists to receive weekly newsletters, to watch a video or to fill in a contact form.
Add your website
Add your website to your Facebook page and vice versa. It makes it easy for clients to click through to your website or from your website to your Facebook page.
Add Page tabs in addition to the Standard tabs
If you want to highlight a specific legal service, for example, add a button in “Sections.”
After you’ve optimized the Facebook page, engage with potential clients by posting regularly. We can help you optimize your Facebook page and with consistent posting.
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.