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{Video} How To Estimate Your Ad Spend Budget

by Sep 7, 2020Attorney Workshops, Growing Law Practice, Law Firm Marketing, Online Workshops

Interested in doing some online advertising, but not sure how to figure out your ad spend budget?

Your ad budget will go hand in hand with your registration goals.

In this week’s video, Erin will explain how to come up with your individual ad spend budget.

Before starting, there’s one question you need to ask yourself:

What does a successful workshop/webinar look like for my firm and how many household registrations would that take?

Once you have that number down, the easiest way to figure out your budget is to multiply your registration goal number by the average cost per household registration.

We have found that on average it costs around $35 to get someone to click on your ad and register for your event.

If you are hoping to have around 30 people register for your event then you would multiply that number by the $35 average. This would give you an ad budget of $1,050 for that single event date/time. (30 people x $35 per household = $1,050 ad budget)

What if you plan to host two events on the same day at different times? Easy!

You would just double that budget to accommodate for both events. This would give you a total of 60 registrations between the two events and your ad budget would be $2,100.

Of course, this all scales based on your goals, but you can use this basic principle to estimate your ad budget. Whether you are hoping for 15 registrations or 50.

 

 

These tips will help you continue to grow your practice all year long!

At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.

To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us

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Jim Blake

Jim Blake

Founder/CEO Bambiz

Jim’s mission with Bambiz is to help Elder Law and Estate Planning attorneys get more clients and grow their business.  He was awarded the Tampa Bay Business Journal Top Up and Comer Under 30 and is a Certified Digital Marketer.  Jim is also passionate about running and fitness, having completed over 26 full marathons in three continents.

(305) 814-9272 | [email protected]

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