{Video} How To Estimate Your Ad Spend Budget

Interested in doing some online advertising, but not sure how to figure out your ad spend budget?

Your ad budget will go hand in hand with your registration goals.

In this week’s video, Erin will explain how to come up with your individual ad spend budget.

Before starting, there’s one question you need to ask yourself:

What does a successful workshop/webinar look like for my firm and how many household registrations would that take?

Once you have that number down, the easiest way to figure out your budget is to multiply your registration goal number by the average cost per household registration.

We have found that on average it costs around $35 to get someone to click on your ad and register for your event.

If you are hoping to have around 30 people register for your event then you would multiply that number by the $35 average. This would give you an ad budget of $1,050 for that single event date/time. (30 people x $35 per household = $1,050 ad budget)

What if you plan to host two events on the same day at different times? Easy!

You would just double that budget to accommodate for both events. This would give you a total of 60 registrations between the two events and your ad budget would be $2,100.

Of course, this all scales based on your goals, but you can use this basic principle to estimate your ad budget. Whether you are hoping for 15 registrations or 50.

Click here to learn more about our workshop and webinar marketing options. Then, schedule a free 15 minute call with us to get started.

We can't wait to talk to you!

Play Video about Jim video thumbnail

Enter your name and email to get started.

Step 1: Watch the video above.
Step 2: Complete the short contact form.
Step 3: After filling out the form, select a time for your 15-minute meeting.

This is an example of our monthly YouTube content.

Every month we will provide you the top 4 trending YouTube topics (keywords) related to Elder Law & Estate Planning. These are things that your potential clients are already searching for!

Ready to get started? Click here to purchase

These are examples of the e-newsletters that we create for our clients.

With our email management service, we create and send a weekly e-newsletter to your contact list. We brand it with your colors and logo, and it looks like it comes straight from your firm.

This is an example of the emails in our nurture sequence. 

With our email management service, we create you both sales and nurture email campaigns that follow up with all new potential clients for 2 months.

Skip to content