When it comes to marketing, attorneys tend to get confused and intimidated.
Marketing courses aren’t part of the standard law school curriculum!
Hiring outside help or consulting with an experienced marketing company can be a good move, as long as they don’t deliberately complicate issues and overcharge you for services that you don’t need.
That’s why it is essential to understand some of the most common myths when it comes to marketing your business
Myth #1: Your website has to be expensive
While having a well-built website is important, it is not necessary to break the bank building one. There are plenty of services available that you can use to build a simple website on your own, like WordPress.
However, if you choose to have a site designed for you, be wary of high monthly or annual subscription fees. While paying every month for website hosting and maintenance is common, it should not be an extravagant expense in your budget.
Myth #2: You don’t need to be mobile-friendly
Statistics show that 50% of online traffic comes from mobile devices. Your online marketing content, email communications including your e-newsletter, and website must be optimized for mobile viewing. Google even ranks search engine results based on which accounts are the most mobile-friendly.
Another thing to consider when making your website mobile-friendly is placing your firm’s phone number at the very top of the page. This is called a “sticky phone number” because it makes it easier for a potential client to call your firm immediately without having to look around for the phone number.
Myth #3: You don’t need a marketing plan
Marketing will never happen by accident. Unless you have a marketing plan in place, you have no way to estimate how many new clients you will have each month. If you want to grow your firm or maintain a steady flow of clients, you need to consistently open more cases than you are closing.
Myth #4: Lawyers don’t use email marketing
Email is still the default tool used for communicating over the internet. While social media will reach many of your potential clients, it is essential to implement a multi-pronged approach. Email should be used to communicate regularly with past clients, current clients, and new potential clients.
Text messages are another way to reach your target client directly, but these aren’t typically as accepted as emails. In most situations, an email is a direct line of communication that most people are willing to accept, so don’t exclude it from your marketing strategy.
Which mistakes are you making when marketing your law firm? Take action today to ensure that your business continues to grow and doesn’t become a victim of poor marketing strategies.
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.