Want to grow your revenue 50% faster?
Want free publicity for your law firm AND be seen by 82% of internet users?
It can be done (and it’s not that hard).
Just start making videos and get serious about your video marketing.
That second part is the real kicker here.
In this short video you will learn:
- What equipment you need (and don’t need)
- How to shoot a video
- How to use YouTube for your practice
Get ready to learn how to start being seen by a majority of today’s internet users!
➡️ Want to get instant access to this full session AND all of the previous Level Up Your Practice sessions? Click here to learn more.
Did you know law firms who use videos in their marketing increase their revenue by 50 percent, 50 percent faster than non-video users?
According to the Cisco annual internet report, 82 percent of internet traffic is going to be due to downloads and streaming video.
This means if you’re not on the video bandwagon now’s the time to do so for your law firm.
In this video I’m going to teach you exactly what equipment you need and what you don’t need, how to shoot a video and stick around to the end because I’m going to show you how to easily create videos on YouTube specifically for your law firm.
Equipment you need to create your videos
First, you’ll need a smartphone and also a clip-on microphone. That way you can attach the microphone to your shirt and then connect it to your phone.
Depending on what phone you have, you may need an adapter jack.
Now when it comes to ring lights there’s a common mistake that you see with new YouTubers. You’ll notice that the light is right in front of their face. They’ll have a table ring light – which I do not suggest.
I do suggest a floor stand ring light where you can make it as tall as possible that way and you can move it around the room and it’s a lot easier to use.
Floor stand ring lights aren’t that expensive, they’re about $30-$40. You don’t have to spend a lot of money on a ring light, just make sure it’s a floor ring light.
Next, the flexible octopus tripods are extremely handy. What’s nice is that you can grip all three legs in your hands and it makes it so that your phone isn’t shaky if you decide to film and walk with it.
I want to reassure you, that you do not need to spend a lot of money on really professional lights or a professional camera. What’s wonderful is that your niche on YouTube is very small. There are not a lot of Elder Law and Estate Planning attorneys on YouTube.
If you were a fitness guru, a cook, or a makeup artist you would need the more higher-end equipment to stand out from the crowd. Luckily for you, you don’t have to do that.
Recording Do’s and Don’ts
A mistake that I first made in my years of YouTube-ing was recording in selfie mode.
Don’t do this.
You need to shoot in normal mode. If you’re shooting in selfie mode you end up looking at yourself in the camera and you’re not looking at the actual camera itself.
Not having eye contact with whoever’s watching doesn’t help build trust. Not to mention, it’s also distracting.
So record in normal mode. This also helps with the quality of the video.
Another thing to not do when recording is having the ring light too close to your face, especially if you’re wearing glasses. I do know a lot of ring lights have a camera attachment, but I don’t suggest it if you can get around it.
Now that you know what you need to shoot a video, let’s talk about your YouTube strategy. Youtube is where you really need to focus your videos. You can also put these videos on your website but since YouTube is all about video, it’s one of the best places to have them.
3 actionable steps for your YouTube strategy
Step 1 – Focus on your thumbnails.
A lot of people don’t think too much about thumbnails but think about when you are surfing through YouTube and there are thumbnails on the side of the screen suggesting videos.
Sometimes you have to squint to look at the thumbnail or read the description of the title or the title is cut off.
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Just imagine your target age group. These are people ages 50 and up usually. Have your font big, clear, and easy to read.
Step 2 – Create a YouTube channel trailer (an intro video).
People are going onto YouTube for TV streaming. This intro video is like you describing your channel.
Create a 1 – 3 minute into video.
It’s as simple as something like,
“Hey, I’m Amie Hurst. Welcome to my channel. I’m an Estate Planning attorney and I am here to educate you on everything I know on estate planning.
I’m going to teach you how to maintain peace in your families. I’m here to teach you about wills and trusts and how to avoid probate. if you want to subscribe to my channel I will leave a video every week on Mondays and Thursdays at 12. So tune in every Monday and Thursday at 12.”
It may seem a little silly to promote yourself like that, but you’re telling your audience that you’re committed and you will be here to upload a video consistently.
Step 3 – Write an informative video description.
Underneath your videos there’s an area to post a video description. You can set this to a default so you only have to type it once. When you are creating it, really put some time and effort into it. Make sure to add links.
Having links sprinkled throughout the description helps when someone’s watching your video on YouTube. They’ll want to learn more about you, but if they scroll down and there’s no other links to click, they won’t know where to go next.
They’ll look at the suggested thumbnails on the side of the screen and click on someone else’s video. You don’t want them to do that.
For example, in the description box you can say: Are you interested in avoiding probate?” “Are you interested in learning about lady bird deeds?”
Give them as many options as possible.
You can put your lead magnets here. And definitely put emojis to catch the eye 👍.
This clip is straight out of our Level Up Your Practice Group Training. If you like these tips, check out our group here. You can join other Elder Law and Estate Planning Attorneys and learn how to market your practice.
If you’re interested in getting started on your YouTube or video-making journey, but you’re not really sure of the content that you should be posting, head over to let us help you get started today.
To learn more about how we can help with your Elder Law or Estate Planning firm’s marketing, schedule a free 15-minute call with us
