If you’re like most of our clients, you didn’t go to law school to learn how to market or advertise your business. So trying to decipher things like “SEO” (search engine optimization) quickly turns into “IDC” (I don’t care) in your mind.
But for you as an attorney and business owner, as much as “YDC” (you don’t care), about SEO, you should.
SEO has become a catchall term for “I want to be at the top of Google.”
Why it matters to you: When it comes time to find a local attorney, most people turn to Google. Studies show that 75% of people never go past the first page of search results.
How does your firm measure up? Are you making an effort to be found by those potential clients who need your services?
In this 3 minute video, Ashlynn discusses why SEO is important for law firms, and gives tips that will improve your Google ranking.
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Full video transcript
When it comes to searching for a local attorney, a lot of people turn to Google. They type in something like “elder law attorney near me” or “estate planning {insert location}. The first results on the page are usually what they’ll click on.
If a website is on the first page of Google, clearly it must be the most trustworthy and reputable business, right? And if that’s how people searching view the results pages, how is your firm ranking? Are you in the Top 5? Top 10? Are you even on one of the first few pages of Google search results? HubSpot’s research has shown that 75% of people never scroll past the first page of search engines! So if you’re not on the first page, you’re not even getting noticed.
Hi everybody! My name is Ashlynn and I’m a marketing manager at Bambiz. Today I want to show you 5 reasons why SEO is important for your law firm. In a day and age where information is at the end of our fingertips, most people turn to the internet to find legal assistance. Fine-tuning your website SEO allows potential clients to easily find you in search.
#1 Gives You A Step Up Over The Competition
The main goal is to be #1 or even just be a part of the Google 3 pack. You may be wondering “What’s the google 3 pack?” The Google 3-Pack is the method Google uses to display the top three results for local Search Engine Results Pages. It uses the user’s location to make the search relevant to the location where the user submitted the query. Since your clients are all within a certain radius of your office, local SEO is crucial to stay competitive with other local firms.
#2 Improves Credibility By Having A Positive Online Reputation
By having positive reviews, your firm automatically sticks out from a firm with little to no reviews. When potential clients read past experiences and see how great your firm is to work with, it automatically builds trust and credibility. Not to mention, positive reviews on Google communicate that you’re a reputable company, helping you rank higher on search.
#3 Increases Exposure By Building Your Online Presence
Search Engine Optimization allows your website to rank on search engines without the use of paid advertising. Through quality backlinks, helpful content, and good on-site health, your website will have a higher ranking score, increasing your chances of being at the forefront of search.
#4 Brings In New Potential Clients
Like we mentioned above, potential clients generally don’t search page after page on a search engine. Simply by being at the top, your web traffic will increase and bring in more clients than your competitors. This will help you to grow your firm organically.
#5 Works For Your Business 24/7
By having good local SEO, your business information is readily available for anyone with questions, no matter what time of day! An up-to-date Google My Business profile presents the most important information about your firm in a single search. Your address, phone number, website, operating hours, reviews, etc. are all located on your GMB profile. The more information you provide google on your profile, the better for your local SEO.
At the end of the day, you want your website to be in front of all the competition. If you’re optimizing your site with good SEO practices, publishing relevant content, and keeping your Google My Business up-to-date your site will rise to the top.
If all of this seems a bit overwhelming, let us help you! Whether you need fresh, original blog content, more client reviews, or your website to rank for relevant keywords, we’ve got your SEO needs covered! Click here to learn more about SEO services.
