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How to Use Seminars to Get More Consultations

How to Use Seminars to Get More Consultations

We all know that marketing should be an important part of our elder law practice, but are you including public speaking or seminars as part of that marketing plan? If not, you should be. If you are, then you need to be certain that you are using those seminars to...
Are You Calculating Your Marketing ROI Correctly?

Are You Calculating Your Marketing ROI Correctly?

Marketing ROI can be extremely complex or extremely simple, but for now, we’re going to focus on the part that is simple. To quickly calculate your ROI, without looking anything up, write down the total revenue for your firm for last year, the total of all advertising...
The Complete Guide to Marketing Your Elder Law Firm

The Complete Guide to Marketing Your Elder Law Firm

Marketing your law firm can be overwhelming. It can feel almost impossible to run a law practice and still find time to execute all the marketing tactics out there. But, marketing can be distilled down into two categories. Finding clients… And keeping clients… So by...
5 Free Marketing Software Tools Every Law Firm Needs

5 Free Marketing Software Tools Every Law Firm Needs

There’s no doubt that marketing is one of the biggest challenges that a law firm faces. And it isn’t easy to get good results. Marketing is a necessity, particularly if you work solo or are part of a small firm. That’s why we have come up with a list of 5 free...
Is Your Law Firm Utilizing These 5 Types of Facebook Posts?

Is Your Law Firm Utilizing These 5 Types of Facebook Posts?

Your Facebook page is often the perfect way to reach out to potential clients. Not only is a way for clients and their referrals to reach you, but it is also an easy way to engage with them. After a while though, it can be easy to fall into a rut when it comes to...
Using Emotion to Sell Your Legal Services

Using Emotion to Sell Your Legal Services

It is a proven fact that many people rely on their emotions when making a decision rather than just pure logic. While this may seem counterintuitive, it makes sense if you think about it. The bigger the decision, the more emotional it becomes. So, when it comes to...