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Lights, Camera, Action! 5 Tips for Video Marketing

Lights, Camera, Action! 5 Tips for Video Marketing

You probably already know that it is important to use videos as part of your marketing strategy. But do you know how to do it? Studies show that videos account for about 50% of all web traffic during certain times of the day, so you definitely don’t want to be missing...
Increase Your Facebook Organic Reach in 6 Easy Steps

Increase Your Facebook Organic Reach in 6 Easy Steps

Businesses are paying Facebook a pretty penny to attract potential clients, paying customers, and building a stronger clientele base. The focus is so much on how Facebook ad campaigns are performing, that organic Facebook reach has been forgotten. What is organic...
The Power of Testimonials

The Power of Testimonials

When it comes to marketing your practice, there is a secret weapon that attorneys tend to ignore and completely leave off of their websites. It happens to be one of the most powerful tools any business person in any business can use. Word-of-mouth advertising. Also...
4 Ways to Utilize Facebook to Generate Clients

4 Ways to Utilize Facebook to Generate Clients

For an elder law and estate planning law firm, Facebook is a gold mine for finding new paying clients. Besides just setting up a Facebook profile for your firm, there are 4 other ways you can generate clients through Facebook: 1. Social Proof and Confirmation New...
Finding Seniors Through This Most User-Friendly Platform

Finding Seniors Through This Most User-Friendly Platform

Most of you have grown up with stories told by grandmothers or grandfathers. And the memories you have of them most likely include them being around others, wanting to be involved in others’ lives. The elderly are a social group who have networked and socialized all...
The Facebook “First-Impression” Checklist

The Facebook “First-Impression” Checklist

What is the first impression your law firm sends out with it’s Facebook page? It may be the first time a potential client “meets” you. Two questions that you can ask yourself: #1: Is my business Facebook page optimized to generate new clients? #2: Does it inspire...