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Is Your Phone Etiquette a Deal Breaker or a Game Changer?

Is Your Phone Etiquette a Deal Breaker or a Game Changer?

When someone contacts your law firm, it is extremely important how the phone call goes. That one call can make or break whether or not that person will sign as a client. Are you sending them the right message? Some things are out of your control, for example, your...
Your Marketing Budget: 3 Ways to Make the Most of It

Your Marketing Budget: 3 Ways to Make the Most of It

You know you need to market your elder law business. However, you likely have a budget too. This means that you should never just go throwing around money into a marketing strategy that you aren’t even sure will work. You need to put your money where it will get the...
Is Your Website Mobile-Friendly? Here’s 3 Steps

Is Your Website Mobile-Friendly? Here’s 3 Steps

As of 2017, over 70% of mobile phone users reported searching the internet from their phone, and 80% of that group reported using Facebook on their phone. These statistics show how important it is for an attorney’s website to be useful and easy to navigate on the...
How to Use Seminars to Get More Consultations

How to Use Seminars to Get More Consultations

We all know that marketing should be an important part of our elder law practice, but are you including public speaking or seminars as part of that marketing plan? If not, you should be. If you are, then you need to be certain that you are using those seminars to...
3 Tips for Better Phone Calls and More Clients

3 Tips for Better Phone Calls and More Clients

In today’s tech-savvy world, it is easy to spend an entire day without actually ever talking on the phone. Instead, you may spend more time replying to emails and text messages. However, when a person is searching for an attorney, they need to know that they will get...
Part 2 of 2: 5 Steps for Creating a Successful Facebook Ad

Part 2 of 2: 5 Steps for Creating a Successful Facebook Ad

Last week we discussed how Facebook ads are an effective way for a business to build your clientele. (Click here to read the article). You can use Facebook ads as a way for potential clients to sign up for your workshops, download resources, join your newsletter list...