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How to Use Seminars to Get More Consultations

How to Use Seminars to Get More Consultations

We all know that marketing should be an important part of our elder law practice, but are you including public speaking or seminars as part of that marketing plan? If not, you should be. If you are, then you need to be certain that you are using those seminars to...
3 Tips for Better Phone Calls and More Clients

3 Tips for Better Phone Calls and More Clients

In today’s tech-savvy world, it is easy to spend an entire day without actually ever talking on the phone. Instead, you may spend more time replying to emails and text messages. However, when a person is searching for an attorney, they need to know that they will get...
Part 2 of 2: 5 Steps for Creating a Successful Facebook Ad

Part 2 of 2: 5 Steps for Creating a Successful Facebook Ad

Last week we discussed how Facebook ads are an effective way for a business to build your clientele. (Click here to read the article). You can use Facebook ads as a way for potential clients to sign up for your workshops, download resources, join your newsletter list...
Part 1 of 2: How Can Facebook Lead Ads Benefit My Business?

Part 1 of 2: How Can Facebook Lead Ads Benefit My Business?

We all know that using social media to market your business is a must do. But did you know using paid advertisements on Facebook is making it even easier for customers and potential clients to connect with your business? How can I use Facebook ads? There are a lot of...
Are You Calculating Your Marketing ROI Correctly?

Are You Calculating Your Marketing ROI Correctly?

Marketing ROI can be extremely complex or extremely simple, but for now, we’re going to focus on the part that is simple. To quickly calculate your ROI, without looking anything up, write down the total revenue for your firm for last year, the total of all advertising...
5 Free Marketing Software Tools Every Law Firm Needs

5 Free Marketing Software Tools Every Law Firm Needs

There’s no doubt that marketing is one of the biggest challenges that a law firm faces. And it isn’t easy to get good results. Marketing is a necessity, particularly if you work solo or are part of a small firm. That’s why we have come up with a list of 5 free...