What they hired us for
Educational workshop marketing
Paid social acquisition, registration landing pages, venue-level campaign management across four towns, and automated confirmation and reminder sequences across email, text, voicemail drop, and AI voice calling.
Website design, hosting, and maintenance
A new firm website designed, built, and launched inside the engagement, with ongoing hosting, maintenance, staff and biography updates, and lead capture wired to the firm's notification stack.
Advanced SEO plus monthly authority content
Crawl and site speed audits, backlink and error work, keyword research and implementation, conversion rate optimization, article schema markup, and one long-form state-specific legal article every month, reporting to a live client dashboard.
YouTube channel management
Channel build and optimization from zero, four long-form videos and four shorts every month, topic selection, scripting, editing, thumbnails, and caption work.
Google Business Profile management
Weekly profile posts, automated review responses, and an automated testimonial post running every Friday.
Review generation
An email and text review program running against the firm's client list, plus an in-office campaign built around a client appreciation event.
Case management integration and market exclusivity
Every registration pushed into the firm's case management platform by custom webhook, tagged by event, with paid advertising exclusivity in the surrounding market.
Where they started
The firm knew how to fill a room. It kept filling the same one. Every workshop ran in a single hotel conference room in the home market, and the local list was already wearing thin: cost per registered household in that room drifted from $57 in December to $92 by late April.
Sessions ran ninety minutes and people left before the close. Attendance was recorded loosely. Pricing came up in front of the whole room, answered with a printed sheet. Three towns inside an hour's drive had no firm presence at all. And the practice was heading into a capacity change that would take its founding attorney off new matters entirely by summer.
What we changed
Took the program on the road
Rather than repeat the same hotel room every two weeks, we built a circuit across three outlying farm towns using free public library rooms. The cheapest event of the entire period came from the first of them, at $42.97 per registered household against a program average of $60.83.
Took the follow-up off the firm's desk
Registrations flow by custom webhook into the firm's case management platform, tagged by event, with an automated sequence across email, text, voicemail drop, and AI voice calling behind them. Nobody works a list by hand the week after an event.
Put a qualifier between the room and the attorney
From June, every attendee met the firm's operations lead before they met an attorney, who matched them to the right person and set expectations on scope. The firm's verdict after one run was to make it permanent.
Changed where price gets discussed
The pricing sheet was retired. Fee ranges and payment plans now come up in a short right-fit call instead of in front of a room, which surfaces the real objections rather than losing people quietly on the drive home.
Tested the calendar and the topic, and let the losers go
Evening sessions were tested twice and underperformed both times. The June evening event put thirty-one people in the room and produced one appointment. Mid and late morning became the standard. The elder law topic got the same treatment and was retired after it failed to hold a room.
Built a reputation that outlives one attorney
The founding attorney stopped taking new matters in June. Reviews grew from 89 to 156 across the period, a new website launched, and monthly authority content and weekly profile posts now carry the firm's name rather than one person's.
Eight months of workshops
| Market | Events | Registered | Ad spend | Cost / household |
|---|---|---|---|---|
| Home market hotel | 8 | 293 | $17,741 | $60.55 |
| East county library | 1 | 45 | $1,933 | $42.97 |
| West valley library | 1 | 35 | $2,243 | $64.09 |
| North valley library, moved to annual | 1 | 22 | $2,110 | $95.91 |
| Total | 11 | 395 | $24,028 | $60.83 |
What it produced
Eleven events across four towns drew 395 registered households. Household attendance ran at 58 percent against an industry benchmark of 30, which put 230 households in a room. Across the nine events where booking was tracked, those rooms produced 60 consultations, a rate of 34 percent of attending households, or 73 across the full period.
The firm reported closed case value back on six of the eleven events. Those six carried $13,214 in advertising and returned $113,445 in confirmed case value, which is 11.6 cents of acquisition cost for every dollar of case value. Extending the firm's own observed rate across all eleven events puts the period at $223,000 in case value against $24,028 in advertising. Call it $539 to originate a matter.
Household attendance vs industry benchmark
Registrations are the commodity, and in a county this size they are also finite. That is why the back half of the program shifted from filling rooms to converting them. Attendance ran close to double the benchmark across the period.
A small market gives you one shot at every household.
The second front door
Reputation compounds
Google reviews grew from 89 to 156 in eight months across the whole practice, with weekly profile posts, automated responses, and a testimonial post running every Friday underneath them. The last two readings added twenty-seven between them after a client appreciation event built around a review raffle.
A video library built from zero
The channel went from nothing to 2,414 views and fifty pieces of long and short form video. A library keeps earning long after the month each piece went up.
A website that produces on its own
Since the new site launched in late February it has produced 50 inquiries across contact forms, live chat, and guide downloads, and draws 600 new users a month.
Search went in alongside the build
Crawl, site speed, backlink and error audits, keyword implementation, conversion rate optimization, and article schema, plus one long-form state-specific article every month, all reporting to a live dashboard.
Methodology and attribution
Figures cover December 2025 through July 2026 and are drawn from monthly campaign reporting and the firm's own shared event tracker. Confirmed case value reflects matters the firm reported back as engaged and attributed to a specific event. The full-period figure applies the firm's own observed rate across the remaining events. Household attendance normalizes individual headcount to households at the program's observed ratio. Review, website, and video figures are as reported by the underlying platforms. Client identity withheld by agreement. Full attribution available on request.
What would this look like in your markets?
The numbers in this brief came from a program that gets reviewed, adjusted, and rebuilt every month. If you want to see what that same system would look like against your practice areas, your geography, and your case values, that is a conversation worth having.
Let’s run your numbersMore client results
Elder Law, Southeast
01Half the county walks in the door. The rest arrive through search.
Read full case studyEstate Planning, South Central
02Nine rooms, one system, and a $974 cost per signed case.
Read full case studyElder Law, Northeast
04A room works for one night. The recording works every night.
Read full case study