It takes about 5 seconds to say, “best practices for Facebook Video Ads.” That’s the time it takes to grab your potential client’s attention. If your Facebook video ad doesn’t immediately intrigue your potential client, they move on.
How do you keep their attention?
1. Keep it Short
Facebook recommends keeping your ads short, between 15-30 seconds. Depending on the level of detail covered in the ad, we recommend that our clients stay under 60 seconds with their videos. Beyond that, most viewers have either decided to act and click on your video link or have continued scrolling
2. Think of Brand Awareness
Statistics show that about 23% of people recall brands that are shown at the beginning of a video. Don’t make people guess. Let them know at the beginning who you are and follow it with your offer of an invite to your workshop, guide download, or other valuable items.
3. Use an Engaging Title
The Facebook ad title and description have two important functions:
- An engaging title will motivate people to watch the video. The description clarifies if the video will contain the solution to what they are searching for.
- Facebook algorithms use the title and description to know the topic of the video. Therefore, it is important to use relevant keywords.
4. Add Captions to Your Videos
Many people turn the sound off and watch muted videos. Adding captions to all of your videos ensures the same message with the same impact irrespective if the person is watching the video with or without sound.
5. Follow the Current Trends
You don’t need to go out and buy a bunch of expensive equipment. The most popular types of videos on Facebook are “selfie-style” videos shot with a front-facing camera on one’s smartphone. Attorneys should take advantage of this trend and follow that style for their marketing videos. Don’t be afraid to get creative and use meme-style videos, emoji’s, and more!
Below are samples of successful Facebook video ads we have developed for our clients:
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.
