How to Attract Elder Law Clients with Video Facebook Ads

It takes about 5 seconds to say, “best practices for Facebook Video Ads.” That’s the time it takes to grab your potential client’s attention. If your Facebook video ad doesn’t immediately intrigue your potential client, they move on.

How do you keep their attention?

1. Keep it Short

Facebook recommends keeping your ads short, between 15-30 seconds. Depending on the level of detail covered in the ad, we recommend that our clients stay under 60 seconds with their videos. Beyond that, most viewers have either decided to act and click on your video link or have continued scrolling

2. Think of Brand Awareness

Statistics show that about 23% of people recall brands that are shown at the beginning of a video. Don’t make people guess. Let them know at the beginning who you are and follow it with your offer of an invite to your workshop, guide download, or other valuable items.

3. Use an Engaging Title

The Facebook ad title and description have two important functions:

  • An engaging title will motivate people to watch the video. The description clarifies if the video will contain the solution to what they are searching for.
  • Facebook algorithms use the title and description to know the topic of the video. Therefore, it is important to use relevant keywords.

4. Add Captions to Your Videos

Many people turn the sound off and watch muted videos. Adding captions to all of your videos ensures the same message with the same impact irrespective if the person is watching the video with or without sound.

5. Follow the Current Trends

You don’t need to go out and buy a bunch of expensive equipment. The most popular types of videos on Facebook are “selfie-style” videos shot with a front-facing camera on one’s smartphone. Attorneys should take advantage of this trend and follow that style for their marketing videos. Don’t be afraid to get creative and use meme-style videos, emoji’s, and more!

Below are samples of successful Facebook video ads we have developed for our clients:

How to Attract Elder Law Clients with Video Facebook Ads
How to Attract Elder Law Clients with Video Facebook Ads

At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.

To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.

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This is an example of our monthly YouTube content.

Every month we will provide you the top 4 trending YouTube topics (keywords) related to Elder Law & Estate Planning. These are things that your potential clients are already searching for!

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