Your Facebook page is often the perfect way to reach out to potential clients. Not only is a way for clients and their referrals to reach you, but it is also an easy way to engage with them.
After a while though, it can be easy to fall into a rut when it comes to figuring out what to post on your page.
That’s where the list below comes in to play.
Here’s a list of five types of content that are successful, and easy, to post to Facebook:
Facebook Post Type #1: Images
Statistics show that as much as 93% of engaging social media posts come from Facebook photos. If your firm has an engaging photo to share, be sure to share it on Facebook.
This can include photos of your staff and other attorneys in your office, holiday greetings, and infographics just to name a few. While you may want professional grade images for your website, your Facebook page is a different story.
Facebook Post Type #2: Videos
YouTube has a whopping six billion hours of video watched every month, which means that videos are the perfect post for your Facebook page.
However, don’t just shoot a video of yourself in a suit sitting in your office talking about boring legal topics. Expand your horizons by posting client testimonial videos, community involvement, and news coverage.
Facebook Post Type #3: Sharing Others’ Content
If you come across a blog post that you think your audience could benefit from, link it to your Facebook page.
Your followers will appreciate that you are sharing other information with them and not just promoting yourself. Sharing content also builds your brand relationship with the author of the content.
Facebook Post Type #4: Conversation Starters
Simply posting a status is fine, but that type of post doesn’t ask your followers to engage. Posting questions will get 100% more comments than just a standard status post.
Fill in the blank posts are another way to start a conversation and get responses. You can be industry specific with questions, but other questions can garner a lot of engagement and increase your page likes.
Facebook Post Type #5: Sharing Your Blog Content and Posts
Of course, driving traffic to your website helps spread information about your business, but it will also gain attention from Google. Inbound traffic and content that is consistently updated will increase search engine attention toward your website and the search engine results that are produced.
If you’ve found yourself in a rut when trying to find content to post to Facebook, try out the above tips.
You don’t have to stick to content specific to your law firm, but you need to ensure it is valuable to your audience
In Conclusion
These tips will help you continue to grow your practice all year long!
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.
