You probably already know that it is important to use videos as part of your marketing strategy.
But do you know how to do it?
Studies show that videos account for about 50% of all web traffic during certain times of the day, so you definitely don’t want to be missing out on that kind of opportunity.
However, it is important to understand exactly what you need to do before diving into video marketing.
If you are ready to give video marketing a try for your law firm, here are 5 tips that will help you get off to a good start:
1. Plan ahead for high production values
Your video will represent your firm, so you want to be sure that it is represented well. Production value is the visible quality of your video.
This includes things such as lighting and clothing, to even the setting for the video. Pick an environment that is brightly lit, clean, and preferably in an office environment.
Dress as if you were making a court appearance so you look professional.
2. Create a script
Your video should not be more than 60 to 90 seconds long, but that doesn’t mean you shouldn’t plan ahead on what you will be saying.
Instead of thinking like a lawyer, think like a journalist. Put the most important information at the beginning of the video to hook your viewers instead of saving it for the end.
3. Practice, practice, practice
This may be the first time that potential clients see and hear from you. Be direct, confident, and sincere.
Don’t use cue cards or cheat sheets. Instead, practice ahead of time. Those that view your video need to know what they can expect when you represent them.
4. Get help with the technical stuff
Thanks to modern technology, it is an easy thing to shoot a video of yourself. Editing, sharing, and promoting your video, though, is another thing entirely.
Video marketing is competitive. By hiring a marketing team (ahem, Bambiz, ahem) to help you by putting you ahead of your competition in the video market stream.
5. Keep it up!
Regardless of the kind of law that you practice, there is virtually an endless list of possibilities for video marketing.
Posting a short video several times a week that answers frequently asked questions, for example, is a perfect way to offer engaging information to your clients and potential clients.
Keep your focus on your expertise and the value that you can offer your clients, and not just promoting your firm.
In Conclusion
Now that you know the steps you need to take, get out there and get in front of the camera. There has never been a better time to take advantage of video marketing than right now.
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.
