While you may not think of Facebook, LinkedIn, and Twitter as the best business strategy you might be surprised to know that they are actually perfect opportunities to engage your audience.
Without social media, the only way you have to interact with your potential and existing clients may be through your practice itself or word-of-mouth.
By using social media, you can interact with potential clients easily as well as keep existing clients engaged. You can offer educational content to your audience as well as answer questions.
To get you started using social media, consider the following tips:
1. Create a Routine
To get the most out of your social media, you should have a plan and stick to it.
Even if it’s just 30 minutes a day, take time to respond to comments, delete spam, and create new content.
2. Answer Questions
One of the reasons people view your social media is because they have questions they need to be answered.
Be sure you are answering them.
Consider posting the answer to the most frequently asked questions on your social media pages.
3. Stay Engaged
Rule of thumb is to not go longer than a day or two without engaging your audience. Consider making a calendar of content and what might be interesting to your potential and existing clients.
Content that provokes a reaction is the best because readers will be more inclined to share it with their friends or ask you questions.
4. Keep Your Contact Information Up to Date
This may seem obvious, but you might be surprised at how many people forget to update their address, phone number, or email.
If a potential client attempts to reach out to you, be certain that they have the correct information to do so.
5. Get Your Entire Firm Involved
It can be challenging to keep a social media account active. Encourage the other attorneys in your firm to connect with clients too, so that keeping the audience engaged becomes everyone’s job.
By engaging with clients, you can see what they are interested in, what they are thinking, and more. This is all important information that you need in your firm.
These tips will help you interact with potential clients as well as keep existing clients engaged with your firm!
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.