Last week we discussed how Facebook ads are an effective way for a business to build your clientele. (Click here to read the article).
You can use Facebook ads as a way for potential clients to sign up for your workshops, download resources, join your newsletter list or emails that you are offering, and get accurate contact information in return to reach them for a follow-up.
So, how exactly do you go about getting new clients using these ads?
Below are 5 steps for creating Facebook ads and how to use them to grow your business:
Step 1 – Define your audience
You want to reach people that are the most likely to be interested in what your business has to offer. For elder law and estate planning, we generally target adult children and their senior patents.
You can also opt to create a custom audience based on your existing customers or people that have already interacted with your website (using the Facebook pixel).
Step 2 – Create a budget
When creating an ad campaign, you will need to set a lifetime or daily budget. To do this you have two options: You can either let Facebook set an automatic bid that will help you get the best results for the best price.
Or you can enter a bid manually that is based on what you believe the results are worth to you. You will need to bid enough that you will get sufficient reach for your ad and make sure that it is no less than your true cost-per-lead.
Step 3 – Select your creative
You will want to use images, video, and text that will be engaging to your audience. Whatever you choose, you should consider a creative format and language that captures attention. We recommend our clients use video and keep the length between 30-60 seconds.
Step 4 – Create a landing page
When people click on your ad, they should be taken to a landing page. You will need to determine the items to include on that page and it should be distraction-free to maximize the number of people that complete the requested information on the page.
When thinking of form fields to include, only ask for the information that you really need. Asking for too much information reduces the chances that your form will be completed.
Step 5 – Lead follow up
Following up as quickly as possible with potential leads will help drive the best conversation rates and help ensure that your budget has been used efficiently. You can download your leads from your page or integrate them with your email so they will be sent automatically to you.
Now is the time to utilize Facebook ads for your practice!
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.