There are more than 4.2 billion people using social media around the world. Is your firm taking advantage of this free tool that reaches almost half the world’s population?
In this video, we discuss 5 ways that social media can help your Elder Law or Estate Planning practice — ranging from increased loyalty, to client retention, to website conversions.
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Full video transcript
Hi, I’m Nicole with Bambiz and today we are going to talk about: “What are the benefits of using social media in your law firm?”
If you consider that there are more than roughly 4.2 billion people using social media around the world and you’re not taking advantage of this free network within your digital marketing strategy, you are missing out on a quick, low-cost, and effective way to reach almost half the world’s population.
Today I’m going to go over a few reasons why social media is such a vital tool in your law practice and why you should be using it.
1. Social media humanizes your firm. This ability to create a real human connection is one of the key benefits of social media. Using this resource you can build authenticity and trust. With this trust you can create an opening to marketing, which can drive new clients towards you.
Social media is a place to be real. The benefit of being real on social media is that your followers can see you as just a normal person, just like them. This makes you stand out in their minds more. It ultimately gives you the ability to directly connect and interact with potential clients.
Taking advantage of this two-way communication: The more that you’re integrated in social media the more benefits your firm will reap as a result.
2. You’re increasing loyalty to your firm. When you post to social media anyone who likes or follows your business profile is going to see it. Whether you’re sharing valuable information or you’re sharing something that you just simply found funny, you’re getting in front of your followers.
If your followers deem it worthy, they’ll post it to their profile. Then their followers will see it and they’ll share your content with their followers. And so on, and so on, and so on. Keep in mind that this process has now put more than triple the eyes on your firm than before.
3. Social media allows you to easily connect with your target audience. Whether you’re present or not, potential clients are looking to social media first to connect with you. Take advantage of this global resource and be present. Because whether you’re there or not, they’re still looking for you. When given the opportunity people will give valuable insight into your law practice. They feel important and then this gives an opportunity to you to improve your services and marketing strategies with their feedback.
4. It can improve client retention. The open communication and convenience of social media can build deeper relationships with your clients. Bow going back to what I said before, when people have an opportunity to connect with you or provide feedback it makes them feel like they have a voice. When you respond quickly and professionally you are once again boosting client loyalty which means better client retention.
5. Social media can increase traffic and conversions on your website. Every time you include a link to your website in a social media post you’re creating new points of entry for potential clients to get to your website. The more traffic you get, the more opportunities for conversions, and the more opportunities you have to book a new client.
Social media offers an easy and low commitment way for potential customers to express interest in your firm and your services. So what now? Make a social media plan. Then get out there and start posting consistently.
If you’re feeling overwhelmed and you’re needing help with your social media — whether that’s doing it yourself or you’d rather have someone just do it for you — schedule a free 15-minute call with us so we can help you get started.