There are some one million licensed attorneys in the U.S., so the competition is fairly vast. Fortunately, the internet has made marketing your firm easier than ever before.
Leveraging the power of the internet can help you reach clients instead of relying on recommendations from other clients.
One of the ways to leverage the web is through email marketing. It is a result-oriented way to build your reputation and attract new clients, especially if you are trying to build relationships that will be long-lasting.
So, how exactly does a law firm ensure that they are taking advantage of email marketing? Here are five tips to get you started.
Tip #1: Focus on a Specific Audience
You can’t expect one email to meet the needs and perspectives of everyone on your email list. However, using targeted emails will make your clients feel special, which means it is crucial to determine a target audience when sending an email campaign.
For example, consider sending a thank you email to previous clients or email legal advice to clients during tax season.
Tip #2: Create a List of Recipients
Now that you know a specific audience that you want to target who exactly fits that list. You can make that list based on your previous clients, pay for a list of contacts, or build links before you start sending emails.
Creating a list on your own may seem mundane, but it will help you get to know your audience, which can increase the lead conversion for your email campaign. Consider creating your list of recipients based on recent clients, previous clients, social media contacts, LinkedIn clients, and people that have visited your website.
Tip #3: Determine Your Content
You’ve heard that content is king and that is true for email marketing as well. Through your words, your clients will get to know you, so be sure you select content that is meaningful to them.
You will need to make them curious enough to read your emails, so make the content engaging. Select from trending topics in your field, share your experience dealing with cases, or share relevant information and facts.
You may also want to consider writing a newsletter that includes articles, videos, event notifications, free legal advice, and updates on the laws in the area that you practice.
Tip #4: Choose an Email Provider
There are a lot of options out there for sending emails. MailChimp is a fairly simple option that will send an email to up to 2,000 people at a time. If you aren’t sure, ask a law firm marketing expert to help you navigate which provider would be best for you.
Tip #5: Go for It!
After you make your list, create a strategy, and find your email provider, the last thing you have to do is actually execute your plan. Choose a design and language that will be easy to understand for your clients.
What are you waiting for? Time to get those emails out!
