Social media has become an accepted tool for businesses, and a profitable one at that.
However, it is a tool that is so new that most companies are still in the dark when it comes to analyzing their success with social media.
How is it possible to measure your firm’s success with social media? Here are 4 steps to help you get started:
1. Determine Social Media Goals for Your Law Firm
Do you want to find out more about your audience? Are you trying to draw attention to your website? Set a few numerical goals, such as increasing engagement by five percent over the next three months.
Regardless of the goal or the purpose, setting these goals for social media is an important step for guiding your strategy and determining how successful it is.
2. Create Metrics for Gauging Progress
You want to drive visitors to your site, but your goal shouldn’t stop there. What type of action do you want visitors to your site to take once they get there? Are you wanting them to subscribe to something via a contact form or read your blog? Or get more consultations by having them sign up for a seminar?
Determine what action you want them to take so you know what numbers to look at when it comes time to analyze the data.
3. Analyze the Data
Now that you know the metrics you are going to use to gauge process, you need to track them. Some types of social media, such as Twitter, Pinterest, and Facebook have built-in analytic tools to show you how much engagement you have had.
For those sites that don’t have built-in tools, Hootsuite is one of many third-party social media schedulers that feature an analytic reporting tool. It will generate a customizable report that will include information on each page as well as follower growth, click through rates, and demographics for visitors.
4. Make Adjustments
The data that you uncover during your analysis will tell you how social media is working for you. Are your Facebook followers engaging in your content? If not, you may need to change up the content that you are posting.
By analyzing and adjusting, eventually you will find an approach that will help you meet your goals.
Following these 4 steps will help you measure your current social media success as well as make any needed adjustments! Lastly, be sure not to make any of these 8 mistakes on Facebook.
At Bambiz, we work with elder law and estate planning firms and have extensive experience in developing social media marketing strategies unique to your firm, location, and potential client base.
To learn more about how we can help grow your business using online marketing, schedule a free 15-minute call with us.